This report provides a detailed insight into China's domestic and
outbound tourism market. The report looks at the profiles of Chinese
tourists and summarizes the key reasons that they travel. The report
offers an in-depth analysis of traveler flows, spending patterns, main
destination markets and current and future opportunities for tourism
businesses seeking to tap into the Chinese outbound travel market.
Select Report Findings
Chinese travelers typically choose city breaks (74%) and sun and beach
holidays (70%) as their typical holiday destinations.
Leisure acted as the main purpose for both domestic (57.5%) and
outbound travel (69.2%) in 2018.
Transport accounted for the largest amount of domestic expenditure
totalling US$249bn in 2018.
Outbound expenditure is predicted to reach US375bn in 2022 at a CAGR
of 11.3% and retail expenditure takes up the largest part, predicted
to grow to US$115bn in 2022.
Reasons to Buy
This report provides clear insight into developments in China's
domestic and outbound tourism markets.
The report uses data and analysis to discuss future trends related to
domestic trips, international departures, traveler spending, and main
destination markets.
The report explores the different profiles of Chinese tourists and the
reasons that they travel, hence providing an insight into the trends
in different segments of the market.
The reader gains a strong understanding of the opportunities in the
country, as well as the risks, to support better business decisions.
Key Topics Covered
1. Overview
Country Snapshot
At a glance: The Chinese traveler market in 2018
Country Risk analysis
Main Findings
2. Traveler profiles
What motivates Chinese travelers?
An insight into the Chinese traveler
3. Domestic tourism
Domestic flows
Domestic spending
4. Outbound tourism
Outbound flows
Outbound spending
5. Identifying the main destination markets
Where did Chinese tourists travel in 2018?
A regional and country overview
Main destination market
Developing destination market
6. Outlook
Potential opportunities to attract the Chinese traveler