American Honda and Honda Brand Set March Sales Records Fueled by Robust Car Sales; Acura Brand Continues Resurgence

Honda  

Acura   

Cars

Trucks

Total

Cars

Trucks

Total

Cars

Trucks

148,509

70,420

78,089

134,101

65,829

68,272

14,408

4,591

9,817

+4.1%

+4.5%

+4.1%

+5.3%

+2.9%

+6.4%

-10.3%

+16.6%

Honda

BRAND REPORT

Sales Highlights

Model Notes

Honda's record March sales was led by Accord and Civic, as Honda cars were big contributors, even as trucks also set a new March record with strong sales for HR-V, CR-V and Ridgeline.  

• Civic, the retail car sales leader through February, rose 3.3% on sales of 33,653 units for a new March record. 
• Accord gained 5% on sales of more than 25,000 units for the month.
• HR-V set a March record, gaining 10.7% on sales of 8,582 units.
• Ridgeline sales were up 4.2% in March, on sales of 2,804 units.
• Electrified vehicle sales totaled 5,874, with notable gains from Insight, Clarity PHEV and Accord.

Honda CR-V and Civic are not only the retail #1 CUV and #1 car in America they are the #1 and #2 models in the industry, excluding full-size pickups.

IIHS awarded the 2019 Honda Ridgeline a TOP SAFETY PICK rating when equipped with optional front crash prevention and specific headlights, the only pickup truck tested by the IIHS to earn this rating.

Acura  

BRAND REPORT

Sales Highlights

Model Notes

Acura sales continued strong momentum with its best March sales in five years, rising 6.4% as the brand completed a strong first quarter. Driving the gains were ILX, up more than 40%, and RDX, which set a new March record.

• ILX jumped 41.3% on sales of 1,289 units, while TLX sales of 3,141 marked its best month since March 2018.
• RDX sales increased 32.7% in March, on the way to setting a 10^th consecutive monthly record on sales of 5,835 vehicles.
• MDX maintained a strong pace with sales of nearly 4,000 units.

MDX is posting solid gains over 2018, heading toward an 8th consecutive year of 50,000 units or more -- and remaining as the best-selling 3-row luxury SUV of all-time.

TLX is outselling key competitors including the BMW 3-Series, Audi A4 and offerings from Lexus, Volvo, Alfa Romeo and Cadillac.

American Honda Vehicle Sales for March 2019

Month-to-Date

Year-to-Date

March 2019

March 2018

DSR** % Change

MoM % Change

March 2019

March 2018

DSR** % Change

YoY % Change

American Honda Total

148,509

142,392

8.2%

4.3%

369,787

362,491

3.4%

2.0%

Total Car Sales

70,420

67,633

8.0%

4.1%

169,083

170,348

0.6%

-0.7%

Total Truck Sales

78,089

74,759

8.3%

4.5%

200,704

192,143

5.8%

4.5%

Honda

Total Car Sales

65,829

62,513

9.2%

5.3%

158,453

158,383

1.4%

0.0%

Honda

Total Truck Sales

68,272

66,342

6.7%

2.9%

174,949

170,694

3.8%

2.5%

Acura

Total Car Sales

4,591

5,120

-7.0%

-10.3%

10,630

11,965

-10.0%

-11.2%

Acura

Total Truck Sales

9,817

8,417

21.0%

16.6%

25,755

21,449

21.7%

20.1%

* Total Domestic Car Sales

57,408

58,735

-2.3%

136,122

148,890

-7.4%

-8.6%

Honda Division

52,952

53,793

2.1%

-1.6%

125,873

137,388

-7.2%

-8.4%

Acura Division

4,456

4,942

-6.5%

-9.8%

10,249

11,502

-9.7%

-10.9%

* Total Domestic Truck Sales

74,131

74,759

2.8%

-0.8%

191,392

192,143

0.9%

-0.4%

Honda Division

64,314

66,342

0.5%

-3.1%

165,637

170,694

-1.7%

-3.0%

Acura Division

9,817

8,417

21.0%

16.6%

25,755

21,449

21.7%

20.1%

  Total Import Car Sales

13,012

8,898

51.7%

46.2%

32,961

21,458

55.6%

53.6%

Honda Division

12,877

8,720

53.1%

47.7%

32,580

20,995

57.2%

55.2%

Acura Division

135

178

-21.3%

-24.2%

381

463

-16.6%

-17.7%

  Total Import Truck Sales

3,958

0

0.0%

0.0%

9,312

0

0.0%

0.0%

Honda Division

3,958

0

0.0%

0.0%

9,312

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Honda Division Total

134,101

128,855

7.9%

4.1%

333,402

329,077

2.6%

1.3%

ACCORD

25,371

24,171

8.9%

5.0%

64,411

61,601

5.9%

4.6%

CIVIC

33,653

32,584

7.1%

3.3%

78,185

82,149

-3.6%

-4.8%

CLARITY

1,416

1,230

19.4%

15.1%

3,968

3,317

21.2%

19.6%

CR-Z

0

8

-100.0%

-100.0%

1

25

-95.9%

-96.0%

FIT

3,238

4,520

-25.7%

-28.4%

6,388

11,291

-42.7%

-43.4%

INSIGHT

2,151

0

0.0%

0.0%

5,500

0

0.0%

0.0%

CR-V

31,824

31,868

3.6%

-0.1%

87,280

82,046

7.8%

6.4%

HR-V

8,582

7,753

14.8%

10.7%

21,649

20,803

5.4%

4.1%

ODYSSEY

8,811

9,873

-7.5%

-10.8%

21,297

23,007

-6.2%

-7.4%

PASSPORT

2,840

0

0.0%

0.0%

4,814

0

0.0%

0.0%

PILOT

13,411

14,158

-1.8%

-5.3%

32,957

37,833

-11.7%

-12.9%

RIDGELINE

2,804

2,690

8.1%

4.2%

6,952

7,005

0.5%

-0.8%

Acura Division Total

14,408

13,537

10.4%

6.4%

36,385

33,414

10.3%

8.9%

ILX

1,289

912

46.6%

41.3%

3,141

2,472

28.7%

27.1%

NSX

26

16

68.5%

62.5%

79

67

19.5%

17.9%

RLX / RL

135

178

-21.3%

-24.2%

381

463

-16.6%

-17.7%

TLX

3,141

4,014

-18.9%

-21.7%

7,029

8,963

-20.5%

-21.6%

MDX

3,982

4,019

2.7%

-0.9%

10,783

10,324

5.8%

4.4%

RDX

5,835

4,398

37.6%

32.7%

14,972

11,125

36.4%

34.6%

Selling Days

27

28

76

77

**** Electrified Vehicles

5,874

1,634

272.8%

259.5%

15,020

4,845

214.1%

210.0%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.