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Subjects: CHI, BFA, SCZ

T. Rowe Price: Sandwich Generation Strain Negatively Impacts Kids And Their Money Habits


BALTIMORE, March 26, 2019 /PRNewswire/ -- T. Rowe Price's 2019 Parents, Kids & Money Survey, which sampled 1,005 parents of 8 to 14 year olds and their kids, found that stress among parents who are caring for both their kids and aging family members, commonly known as the sandwich generation, is negatively impacting their money habits and their kids' money habits. 

"The data are clear that balancing care for two generations simultaneously can be difficult," says Stuart Ritter, CFP®, a senior financial planner at T. Rowe Price and father of three. "Members of the sandwich generation are in a tough situation, and one of the best things they can do to support their kids is share with them the challenges that are affecting the family's money and time. 

"Parents who are dual caregivers are less likely to teach their kids about money and support them in other ways. But having money conversations can be a powerful way to bridge their understanding and impart valuable financial lessons. Talk to them about your financial life and the tradeoffs you're making when they're young and as they grow into adulthood. This transparency can position them to better handle financial challenges when they become adults," says Mr. Ritter.

To help parents discuss money with their school-age kids, T. Rowe Price created MoneyConfidentKids.com, which provides free online games for kids; tips for parents that are focused on financial concepts such as goal setting, spending versus saving, inflation, asset allocation, and investment diversification; and classroom lessons for educators.

SANDWICH GENERATION IS FINANCIALLY STRAINED  

FINANCIAL STRAIN OF THE SANDWICH GENERATION IMPACTS KIDS

MONEY CONFIDENT KIDS is a registered trademark of T. Rowe Price Group, Inc.

ABOUT THE SURVEY

The eleventh annual T. Rowe Price Parents, Kids & Money Survey, conducted by Research Now, aimed to understand the basic financial knowledge, attitudes, and behaviors of both parents of kids ages 8 to 14 and their kids ages 8 to 14. The survey was fielded from January 17, 2019, through January 23, 2019, with a sample size of 1,005 parents and 1,005 kids ages 8 to 14. The margin of error is +/- 3.1 percentage points. All statistical testing done among subgroups (e.g., those who are caring for an aging parent) is conducted at the 95% confidence level. Reporting includes only findings that are statistically significant at this level.

ABOUT T. ROWE PRICE

Founded in 1937, Baltimore-based T. Rowe Price Group, Inc. (NASDAQ-GS: TROW) is a global investment management organization with $1.07 trillion in assets under management as of February 28, 2019. The organization provides a broad array of mutual funds, subadvisory services, and separate account management for individual and institutional investors, retirement plans, and financial intermediaries. The company also offers a variety of sophisticated investment planning and guidance tools. T. Rowe Price's disciplined, risk-aware investment approach focuses on diversification, style consistency, and fundamental research. For more information, visit troweprice.com or our Twitter, YouTube, LinkedIn, Instagram, and Facebook sites.

 

SOURCE T. Rowe Price Group, Inc.


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