Le Lézard
Classified in: Science and technology, Business
Subjects: CON, EXE

TrueVoice Intelligence Awarded GSA Contract for Market Research/Analysis

NORWALK, Conn., March 6, 2019 /PRNewswire/ -- TrueVoice Intelligence, a specialized market intelligence company, has been awarded a U.S. General Services Administration (GSA) professional services schedule contract for market research and analysis (SIN 541-4A, Market Research and Analysis) under Advertising & Integrated Marketing Solutions (AIMS).

With the new GSA award, TrueVoice will now provide its services to federal government agencies for an array of applications that include: strategic marketing, branding, public awareness, market identification, market trends, strategy development, and measurement and analytics.

The selection endorses TrueVoice's unique capabilities and approach to identifying, understanding and defining how to better serve specific audiences, reflecting the GSA's interest in gaining deeper insights about its various audiences that are simply unobtainable through traditional research techniques.

Gaining insights from big unstructured data

Using its proprietary technology platform, TrueVoice accesses, segments and activates new and previously unreachable audience behavioral insights from big unstructured data culled from hundreds of millions of online sites and sources. Unstructured data is growing at the rate of 62 percent per year and by 2022, 93 percent of all data will be unstructured, according to IDC.

"We are thrilled that our company has been recognized by the GSA, and we look forward to providing our services to a range of U.S. government agencies," says Brock Pernice, TrueVoice's managing partner. "We can help them gain new audience insights and context from unstructured data, a capability that most research companies can't provide."

TrueVoice Intelligence

Over the past decade, TrueVoice Intelligence has been using its proprietary, single-source technology platform to transform the way organizations identify, interpret and serve audiences and stakeholders. TrueVoice's private sector clients include Humana, Bayer, Johnson Controls, McDonald's, ConAgra Foods and General Electric.

Brock Pernice
Direct: 203-291-9142

SOURCE TrueVoice Intelligence

These press releases may also interest you

at 08:42
In a newly released study from T3 Sixty, one of the industry's leading management consultancy and research companies, data reveals that real estate firms who provided the Adwerx Listing Ad Automation Platform to their agents saw a 35% improvement in...

at 08:38
Messaging Architects, an eMazzanti Technologies Company and information governance consultant, discusses the likely long-term smaller office spaces post-COVID-19 in a new article on the Messaging Architects website. The informative article presents...

at 08:38
Transer, a revolutionary new dating application, is changing the world of transgender dating in the digital age. Despite the challenging environment the COVID-19 pandemic has created for online dating, Transer makes it possible to meet and connect...

at 08:38
Cincom Systems, Inc., a global supplier of enterprise software solutions and a Microsoft Dynamics partner, announces that as part of a push to work more closely with communities that make up the tech industry, Claire Oancea, Cincom Channel Manager,...

at 08:37
DoctorLogic, a Plano, TX based creator of medical marketing software, is pleased to announce a new partnership with NexHealth to offer our doctors real-time bidirectional EHR/PMS appointment scheduling & retention campaigns. "NexHealth has the most...

at 08:36
Today Medicx Media Solutions (https://medicxmedia.com/), the leading analytics driven healthcare marketing solutions company, announced its upgraded capabilities to target healthcare practitioners (HCPs) at home or at work. This upgraded offering...

News published on 6 march 2019 at 12:15 and distributed by: