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Classified in: Transportation, Business
Subjects: SVY, ECO

New Vehicle Sales Continue to Slip in February, Edmunds Forecasts


SANTA MONICA, Calif., Feb. 20, 2019 /PRNewswire/ -- Edmunds forecasts that 1,271,009 new cars and trucks will be sold in the U.S. in February for an estimated seasonally adjusted annual rate (SAAR) of 16.7 million. This reflects a 12.3 percent increase in sales from January 2019 and a 2.2 percent decrease from February 2018.

Car-buying platform Edmunds.com serves nearly 20 million visitors each month. With Edmunds.com Price Promise(R), shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at over 10,000 dealer franchises across the U.S.

"Although the drop-off in sales is rather subtle year over year, February is shaping up to be a good barometer of the gradual sales decline we expect through 2019," said Jeremy Acevedo, Edmunds' manager of industry analysis. "We're really starting to see a slump in retail demand that stems from the growing costs of new car purchases."

Edmunds analysts note that although Presidents Day marked the first auto sales event of the year, the weekend's sales did not see a significant lift compared to the rest of the month. They also note that the slower sales pace in February indicates that there were few sales recuperated from either the extreme weather conditions or the government shutdown last month.

"It's easy to point fingers at anomalous factors like the polar vortex as the reason for a sales slowdown, but the numbers don't show that's the case," said Acevedo. "Record-high interest rates and rising average transaction prices are what's really putting pressure on the market and keeping car shoppers at bay so far in 2019," said Acevedo.

SALES VOLUME FORECAST, BY MANUFACTURER

Sales
Volume

February 2019
Forecast

February
2018

January
2019

Change from
February 2018

Change from
January 2019

GM

208,137

220,905

185,000

-5.8%

12.5%

Ford

191,743

193,362

171,763

-0.8%

11.6%

Toyota

176,677

182,190

156,021

-3.0%

13.2%

Fiat Chrysler

162,720

165,903

136,082

-1.9%

19.6%

Honda

113,895

115,557

106,139

-1.4%

7.3%

Nissan

113,122

129,930

100,741

-12.9%

12.3%

Hyundai/Kia

87,259

86,767

79,396

0.6%

9.9%

VW/Audi

40,738

42,111

37,327

-3.3%

9.1%

Tesla

19,644





Industry

1,271,009

1,299,533

1,131,804

-2.2%

12.3%







*GM & Ford sales totals for January 2019 are estimated

**NOTE: February 2019 had 24 selling days, February 2018 had 24, and January 2018 had 25. 

Edmunds estimates that retail SAAR will come in at 13.1 million vehicles in February 2019, with fleet transactions accounting for 21.3 percent of total sales. An estimated 3.5 million used vehicles will be sold in February 2019, for a SAAR of 39.3 million (compared to 3.1 million ? or a SAAR of 39.2 million ? in January).

MARKET SHARE FORECAST, BY MANUFACTURER

Market
Share

February 2019
Forecast

February
2018

January
2019

Change from
February 2018

Change from
January 2019

GM

16.4%

17.0%

16.3%

-0.6%

0.0%

Ford

15.1%

14.9%

14.8%

0.2%

0.2%

Toyota

13.9%

14.0%

13.8%

-0.1%

0.1%

Fiat Chrysler

12.8%

12.8%

12.0%

0.0%

0.8%

Honda

9.0%

8.9%

9.4%

0.1%

-0.4%

Nissan

8.9%

10.0%

8.9%

-1.1%

0.0%

Hyundai/Kia

6.9%

6.7%

7.0%

0.2%

-0.1%

VW/Audi

3.2%

3.2%

3.3%

0.0%

-0.1%

Tesla

1.5%





More insight into recent auto industry trends can be found in the Edmunds Industry Center at http://www.edmunds.com/industry-center/.

About Edmunds
Edmunds guides car shoppers online from research to purchase. With in-depth reviews of every new vehicle, shopping tips from an in-house team of experts, plus a wealth of consumer and automotive market insights, Edmunds helps millions of shoppers each month select, price and buy a car with confidence. Regarded as one of America's best workplaces by Fortune and Great Place to Work, Edmunds is based in Santa Monica, California, and has a satellite office in Detroit, Michigan. Follow us on Twitter, Facebook and Instagram.

CONTACT:
Talia James-Armand
Senior Manager, Public Relations
[email protected]
310-309-4900
http://edmunds.com/about/press

 

SOURCE Edmunds


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