This report provides a detailed data centric analysis of gift cards and
corporate incentive cards market along with consumer behaviour and
retail spend dynamics in Vietnam. With over 150 KPIs at country level,
this report provides comprehensive understanding of gift and incentive
card market dynamics.
Gift cards: Drawing from proprietary survey results, this report
provides in-depth analysis of opportunities in both open loop and
closed loop prepaid gift card categories. Assesses consumer behaviour
by type of consumer (retail and corporate - SMB, Mid-Tier, Large
Enterprise), gifting occasion, digital gift card type, and market
share by retail categories.
Details six essential KPIs: number of cards in circulation, load
value, unused value, average purchase value, average value per
transaction, and value of transactions.
Corporate incentive & loyalty cards: This report provides detailed
market dynamics of corporate incentive cards, broadly segmented in
four categories - consumer incentive card, employee incentive card,
sales incentive card, and festival & other. It details market size and
forecast at category level, by functional attribute (open loop and
closed loop), and by corporate consumer segments (small scale
business, mid-size business, and enterprise business).
Digital gift card analysis: Provides market size and forecast for
digital gift cards, broken down by retail and corporate buyers and by
occasion.
Open loop and closed loop: Provides market estimates and forecasts to
assess opportunities in open loop and closed loop gift and incentive
card segments across consumer segments.
Consumer attitude and behaviour: Drawing from proprietary survey
results, this report identifies and interprets key prepaid KPIs,
including spend by age, gender, and income level. In addition, it
provides an overview of how consumers are currently using gift cards
across key retail sectors.
Retail spend: Breaks down retail spend across 12 categories / sectors
to provide detailed insights on consumer behaviour and changing
dynamics of gift card spend.
Market share by retailer: Provides market share of closed loop gift
cards by key retailers in Vietnam.
Report Scope
Gift Card Market Size by KPIs across Consumer Segments in Vietnam
Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards
Gift Card Market Size by Consumer Segment in Vietnam
Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Vietnam
By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion
Gift Card Market Size by Retail Consumer in Vietnam
By Functional Attribute
By Occasion
Value by Purchase Channel
Gift Card Spend by Retail Sector (Split by Retail and Corporate
Consumers) in Vietnam
Health & Wellness
Travel
Apparel
Electronics
Fine Dining Restaurant
Department Store
Supermarket
Specialty Retail Store
Discount Store
Gas Station or Convenience Store
Fast Casual Restaurant
Entertainment
Other
Gift Card Spend by Consumer Behavior and Demographics in Vietnam
Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Vietnam
By Functional Attribute
By Key Segments
By Scale of Business
Budget Allocation Trend for 2019
Employee Incentive Gift Card Market Size in Vietnam
By Functional Attribute
By Scale of Business
Sales Incentive Gift Card Market Size in Vietnam
By Functional Attribute
By Scale of Business
Consumer Incentive Gift Card Market Size in Vietnam
Overall
By Scale of Business
Festival & Others Gift Card Market Size in Vietnam
By Functional Attribute
By Scale of Business
Reason to Buy
In-depth understanding of gift card and incentive card market
dynamics: Understand market opportunity, key trends and drivers along
with five-year forecast (2014-2023) for gift cards and incentive cards
in Vietnam.
Develop market specific strategies: Identify growth segments and
target specific opportunities across consumer segments and occasions
to formulate your gift cards strategy; assess market specific key
trends and risks.
Get insights into consumer attitude and behaviour in Vietnam:
Understand changing consumer attitude and behaviour and boost ROI. Get
detailed insights into retail spend through gift cards for both retail
and corporate consumers.
Get complete perspective through six essential KPIs: number of cards
in circulation, load value, unused value, average purchase value,
average value per transaction, and value of transactions.
Companies Mentioned
Saigon Jewelry co Ltd
Saigon Union of Trading Cooperatives
Mobile World JSC
Casino Guichard-Perrachon SA
Phu Nhuan Jewerly JSC
Nguyen Kim Trading JSC
Ho Chi Minh city Book Distribution CO
FPT Corp
DOJI Gold & Gems Group
Vien Thong A Import Export Trading Production Corp