New Study: More Companies Embracing Corporate Alumni Programs as Part of Employment Lifecycle Strategies

SEATTLE, Jan. 22, 2019 /PRNewswire-PRWeb/ -- According to a new study released today by Conenza, more companies worldwide are proactively building relationships with former employees to support employment lifecycle strategies. The 2018 Alumni Program Benchmarking Report finds that organizations value Alumni Programs as a way to tap into their network of alumni to nurture brand ambassadors, business partners, employee referral sources and the return of talented alumni as rehires.

"Today's job market is very competitive, and employees want more than good benefits, they want to feel a sense of belonging and purpose," said Tony Audino, CEO and founder of Conenza. "The growth and maturation of Alumni Programs is evidence of how this cost-effective approach enables organizations to demonstrate their commitment to the employee experience to recruits, staff and alumni."

Now in its fifth year, the Benchmarking Report uncovers growth in alumni programs in a number of areas, including:

• Organizations of all sizes continue to implement Alumni Programs, but the sweet spot is companies with 5,000 to 25,000 employees.
• Brand advocacy and business development extend their leads as the top two business drivers for Alumni Programs.
• Nearly 60% of companies include current employees in their Alumni Programs, embracing the concept of the employee experience that extends from onboarding to alumni status.
• More companies use third-party vendors to help gather and analyze data; however little progress has been made on the quality of the data.
• More Alumni Programs measure ROI than prior years with member engagement and member growth still leading the way as the top metrics.

Conenza surveyed organizations with Alumni Programs between July and October of 2018. Responses include a mix of perspectives from clients and non-clients, representing a broad spectrum of industry sectors, company sizes and geographic locations. Results are based on responses from 65 industry professionals.

Click here to download the complete 2018 Corporate Alumni Network Benchmarking Report.

About Conenza

Conenza enables organizations to engage employees for life by fostering trusted relationships with current and former employees. Conenza's cloud-based Engagement Platform and related services are designed specifically for organizations that want a cost-effective solution supported by a strategic partner to help them design, implement, launch and grow their Alumni Program. The solution is used by some of the Fortune 500's most admired companies that understand the value of creating a community of influential brand advocates to cultivate business development opportunities, partnerships, referrals and the return of former colleagues as rehires. Annually, Conenza publishes the "Corporate Alumni Network Benchmarking Report" that evaluates the growth of corporate alumni programs, top drivers for programs, alumni outreach trends and key challenges and opportunities.

SOURCE Conenza