Le Lézard
Classified in: Tourism and vacations, Transportation, Business
Subjects: TNM, PER

Ascenda acquires global loyalty consulting firm Loyalty Advantage


SINGAPORE, Jan. 18, 2019 /PRNewswire/ -- Ascenda, the global loyalty management company, today announced the acquisition of loyalty consulting firm Loyalty Advantage. Mark Mullinix -- previously Managing Director at Loyalty Advantage -- has joined Ascenda as Head of Loyalty Strategy.

With the acquisition, Ascenda expands its loyalty advisory division and brings aboard Loyalty Advantage's proven expertise in rewards program development and optimization for leading brands across aviation, travel, retail and hospitality.

In his new role, Mullinix will drive the company's vision of making loyalty simple and enabling clients to successfully develop & grow premium loyalty programs around the world.

Prior to leading Loyalty Advantage, Mullinix held loyalty-centric roles at American Express in Canada, the UK, Hong Kong and Singapore. "Working with Ascenda to expand their loyalty advisory capabilities represents a fantastic opportunity to combine the strategic expertise of Loyalty Advantage with the technology and implementation capabilities of Ascenda, enabling us to deliver across the entire spectrum of client needs in the loyalty space," said Mark Mullinix, Loyalty Advantage's Managing Director. 

"We are thrilled to announce this strategic acquisition which further strengthens Ascenda's loyalty advisory services," said Kyle Armstrong, CEO of Ascenda. "The talent, expertise and client footprint from Loyalty Advantage deliver synergistic benefits across our loyalty management business."

About Ascenda

Ascenda is a global provider of innovative and powerful loyalty propositions for major financial services and travel brands worldwide.

In a world of increasingly complex enterprise software and proliferating buzzwords, Ascenda strips away the noise and takes a fresh, practical approach to delivering compelling customer value. Acenda's solutions are beautifully simple whilst including everything a highly compelling loyalty program needs: from the right technology, content, and value proposition to the management of marketing, servicing, costs and fraud.

Whether as end-to-end solution or as modular capabilities such as the TransferConnect currency network, loyalty propositions powered by Ascenda delight millions of customers worldwide every day, enabling leading loyalty programs to build deep & lasting customer relationships.

For more information about Ascenda (formerly Kaligo Solutions), please visit www.ascendaloyalty.com.

Contact: Valerie Perridonvalerie.perridon@ascendaloyalty.com  

SOURCE Ascenda


These press releases may also interest you

at 10:30
"I noticed a lot of sunken manhole covers while I was driving and thought there should be a simple way to level them," said an inventor, from Hershey, Pa., "so I invented the MANHOLE LEVELER." The invention provides an...

at 10:10
Public Services and Procurement Canada is committed to maintaining the integrity of its infrastructure to ensure the safety of Canadians. Today, the Honourable Carla Qualtrough, Minister of Public Services and Procurement and Accessibility, announced...

at 10:10
Lowrateautoinsurances.com has launched a new blog post that explains how drivers can save money on their car insurance if they purchased the collision coverage. Collision car insurance is a type of policy that will pay for the damages done to a...

at 09:47
Traffic is a common sight heading to and from Burnside, Nova Scotia, especially at rush hour. To ease traffic and cut down on congestion, the Prime Minister, Justin Trudeau, today announced an investment of up to $86.5 million to build the...

at 09:35
Changing environmental conditions and advancements in engineering and technology have led to more ship traffic in Canada's Arctic. This change comes with exciting opportunities, but also increased risk. One potential risk is accidental spills of oil...

at 09:30
Mopar "Top Tech" program, marking sixth year, honors high-achieving FCA US LLC dealership technicians Mopar "Top Advisor" program calls out 30 top service advisors Select group of 100 technicians and 30 service advisors claim award out of large...



News published on 18 january 2019 at 04:49 and distributed by: