Le Lézard
Classified in: Science and technology, Business
Subject: SVY

X2Engine's 2019 Customer Experience Forecast - SMEs Focus On Customers


SANTA CRUZ, Calif., Jan. 17, 2019 /PRNewswire/ --  X2Engine, Inc., named Top 10 MarTech Solution Provider in 2018 by CIO Applications, announced today that they expect small and medium-sized enterprises (SMEs) to focus on improving customer journeys by embracing automated personalization through the entire customer lifecycle in 2019.

X2Engine, Inc. along with industry leaders and analysts, predict the need for fluid customer interactions within SMEs as a driving factor behind technology and process decisions in the next year. To remain competitive and advance business efforts toward success, businesses must have company-wide systems that are competent in supporting the entire customer lifecycle. Read more about X2Engine's 2019 predictions on the X2CRM blog.

These predictions result from consumer behavior trends. According to a recent survey by Accenture, 66 percent of customers will switch companies due to poor customer service. Additionally, a Harvard Business Review study determined that customers who had a good experience spend 140 percent more than customers who had a bad experience.

Constellation Research vice president and principal analyst Nicole France states, "The key is to focus on the most important fundamental of all: understanding customers." She continues to state that understanding the customer "means knowing them well enough to anticipate their needs, sometimes even before they do themselves."

France emphasizes that "customer experience" and customer understanding are flip sides of the same relationship coin. "Essentially, customer experience is the relationship from the customer's perspective ? customer understanding is the cross-enterprise experience of the same relationship."

X2Engine's X2CRM solution continues to make advancements addressing the customer model through a comprehensive CRM, workflow engine and marketing automation platform, delivering:

"Enterprise CRM and enterprise marketing automation will merge together and incorporate social features seamlessly," said David Buchanan, CEO of X2Engine, Inc. "Also, CRM portals will drive immediate value to customers by resolving their inquiries with tailored responses according to their profile, purchases, and activities."

About X2Engine, Inc.

X2Engine, Inc. is the developer of the seamless enterprise CRM, workflow and marketing automation platform, X2CRM. The company was launched in 2011 and is now one of the fastest growing CRM companies with more than 40,000 deployments worldwide.

X2Engine, Inc. offers a variety of services where every aspect of CRM migration and deployment can be handled by X2Engine assuring every customer's on-boarding experience will be stress-free and successful. X2Engine offers "white-glove" customer service and support that begins with an unrestricted evaluation trial, data-migrations assistance, on-boarding and training ? all of which allow customers complete control over system deployment, customizations, security and data optimization.

For more information about X2CRM, visit here or follow us on Twitter or LinkedIn.

Media Contact:
Ray George  
650-922-3825
ray@hen-house.co

 

SOURCE X2Engine, Inc.


These press releases may also interest you

at 19:10
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company , announced the general availability of Amazon Forecast, a fully managed service that uses machine learning to deliver highly accurate forecasts based on the same technology that powers...

at 19:05
STRICTLY FOR EUROPEAN MEDICAL AND PHARMACEUTICAL TRADE MEDIA ONLY As the European distributor of Invokana® (canagliflozin) and Vokanamet® (canagliflozin and metformin), Mundipharma welcomes the news that the European Medicines Agency (EMA) has...

at 19:00
Bio-Rad Laboratories, Inc. , a global leader of life science research and clinical diagnostic products, announced that Fitch Ratings has upgraded Bio-Rad Laboratories, Inc.'s Long-Term Issuer-Default (IDR) to "BBB" from "BBB-." The upgrade reflects...

at 19:00
58.com Inc.  ("58.com" or the "Company"), China's largest online market place for classifieds, today reported its unaudited financial results for the second quarter ended June 30, 2019. Second Quarter 2019 Highlights Total revenues were RMB4,134.7...

at 18:45
The latest edition of Crystallography Times from Rigaku Corporation has been published and is now available on the company's global website. Crystallography Times is a monthly electronic newsletter published by Rigaku focusing on single crystal X-ray...

at 18:30
CureDuchenne, the leading global nonprofit focused on funding and finding a cure for Duchenne muscular dystrophy, announced today it has tapped Erin Frey as Senior Director of Advocacy. In this new role, Frey is charged with building relationships...



News published on 17 january 2019 at 09:00 and distributed by: