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Salesforce Research Reveals AI, Mobile & Social Drove Digital Transformation This Holiday Shopping Season


NEW YORK, Jan. 14, 2019 /PRNewswire/ -- NRF 2019: RETAIL'S BIG SHOW ? Salesforce [NYSE: CRM], the global leader in CRM, today released the 2018 Holiday Shopping Report, revealing the trends, data and insights brands and retailers need to prepare for the 2019 holiday shopping season.

Salesforce (PRNewsFoto/salesforce.com) (PRNewsfoto/Salesforce)

Top Salesforce 2018 Holiday Shopping Insights
For the report, Salesforce combined insights on the activities of hundreds of millions of global shoppers across more than 30 countries powered by Commerce Cloud, billions of consumer engagements powered by Marketing Cloud, and millions of customer service cases viewed in Service Cloud to give retailers the data and insights they need to prepare for the 2019 holiday shopping season. The season's top retail highlights and trends include:

"Retailers saw strong digital growth this holiday season," said Rob Garf, VP, Industry Strategy for Retail, Salesforce. "Rather than the retail apocalypse that many have proclaimed, we saw signs of a massive digital transformation. Enhancements in artificial intelligence, mobile, and social triggered a fundamental shift in the way shoppers will browse and buy into the future."

Salesforce Powers the Holiday Season
Salesforce delivers massive scale in business-to-consumer (B2C) CRM. Here's how Salesforce helped retailers power personalized commerce, marketing and customer service throughout the 2018 holiday season:

Additional Resources:

2018 Salesforce Holiday Insights and Predictions Methodology
Salesforce combined data-based insights on the activity of hundreds of millions of global shoppers across more than 30 countries powered by Commerce Cloud, billions of consumer engagements and millions of public social media conversations through Marketing Cloud and customer service data from 200 million service cases powered by Service Cloud. This is in addition to survey data from more than 6,000 consumers across six countries in Salesforce's "Shopper-First Retailing" report with research partner Publicis.Sapient.

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

 

SOURCE Salesforce


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