IRVINE, Calif., Jan. 3, 2019 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total December sales of 25,870 vehicles, a decrease of 3.8 percent compared to December 2017. With 26 selling days in December 2018, compared to 26 the year prior, the company posted a decrease of 3.8 percent on a Daily Selling Rate (DSR) basis.
Sales for 2018 totaled 300,325 vehicles an increase of 3.7 percent compared to 2017. There were 307 selling days in 2018, versus 306 in 2017, resulting in a full-year DSR increase of 3.4 percent.
KEY SALES NOTES:
Mazda Motor de Mexico (MMdM) reported December sales of 6,055 vehicles, an increase of 8 percent compared to December last year. MMdM saw record-setting sales in 2018 totaling 58,105 vehicles, an increase of 7 percent compared to last year.
2018 was an exciting year for Mazda, with many developments in North America. Major announcements included:
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.
Follow MNAO's social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.
Month-To-Date | Year-To-Date | |||||||||
December | December | % | % MTD | December | December | % | % YTD | |||
2018 | 2017 | Change | DSR | 2018 | 2017 | Change | DSR | |||
Mazda3 | 5,277 | 5,669 | (6.9)% | (6.9)% | 64,638 | 75,018 | (13.8)% | (14.1)% | ||
Mazda6 | 2,357 | 1,776 | 32.7% | 32.7% | 30,938 | 33,402 | (7.4)% | (7.7)% | ||
MX-5 Miata | 511 | 493 | 3.7% | 3.7% | 8,971 | 11,294 | (20.6)% | (20.8)% | ||
CX-3 | 1,144 | 1,582 | (27.7)% | (27.7)% | 16,899 | 16,355 | 3.3% | 3.0% | ||
CX-5 | 13,741 | 14,097 | (2.5)% | (2.5)% | 150,622 | 127,563 | 18.1% | 17.7% | ||
CX-9 | 2,840 | 3,276 | (13.3)% | (13.3)% | 28,257 | 25,828 | 9.4% | 9.0% | ||
Total Vehicles | ||||||||||
CARS | 8,145 | 7,938 | 2.6% | 2.6% | 104,547 | 119,724 | (12.7)% | (13.0)% | ||
TRUCKS | 17,725 | 18,955 | (6.5)% | (6.5)% | 195,778 | 169,746 | 15.3% | 15.0% | ||
TOTAL | 25,870 | 26,893 | (3.8)% | (3.8)% | 300,325 | 289,470 | 3.7% | 3.4% | ||
Selling Days | 26 | 26 | 307 | 306 | ||||||
SOURCE Mazda North American Operations
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