Le Lézard
Classified in: Science and technology
Subject: SVY

Parks Associates: 77% of Consumers are Very Concerned About Someone Hacking Their Online Service


DALLAS, Dec.18, 2018 /PRNewswire/ -- New research from Parks Associates finds consumers have high concerns overall regarding the security of their personal data and device security, including 77% of U.S. broadband households who are very concerned about someone hacking their online service. Additionally, 75% worry about their computer being hacked, and 66% are concerned about their smart TV or streaming media player being compromised. Consumer Fears in Connected Entertainment also notes that these concerns are not having much of an impact on device purchasing, as levels of concern are virtually identical between those planning to purchase a CE device and those not intending to purchase.

"Consumer concerns about sharing data have virtually no impact on device ownership and purchase decisions," said Craig Leslie, Senior Analyst, Parks Associates. "On average, consumers concerned with personal information security actually own more connected devices, almost nine on average, than consumers without concerns, who have an average of eight. However, continued high-profile data breaches or privacy violations could reverse this trend, so device and content companies need to work now to develop or strengthen trust with their consumers."

Consumer Fears in Connected Entertainment notes that consumers are far more likely to share their data if they are confident in its security, which naturally biases them toward more traditional and more established vendor types. This research examines data protection and monetization technologies, as well as the best strategies to win consumers' trust in the connected entertainment era.

"Consumers are moving forward with purchases despite their concerns, which may indicate a lack of choice or resignation more than consumer preference," Leslie said. "Companies in this space can differentiate their solutions by offering more user control options, clearer explanation of data usage, and promotion of security features ignored by other vendors. Giving consumers control over their data will build trust among users who increasingly feel powerless."  

More information about Parks Associates' research is available at www.parksassociates.com. To schedule an interview with an analyst or to request specific data, contact Julia Homier at [email protected], 972-996-0214.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONStm Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Contact:
Julia Homier
Parks Associates
972-996-0214
[email protected]

SOURCE Parks Associates


These press releases may also interest you

at 11:35
Today, Meter, a leading provider of internet infrastructure solutions for businesses, announced the launch of the Meter Partner Program. With Meter's Network as a Service (NaaS) solution now powering tens of millions of square feet in over 125...

at 11:34
The narrow front and rear lights, which were developed by ZKW in Wieselburg, are very unusual. At the front, the dark, high-resolution LED headlamps blend harmoniously into the front of the BMW XM. At the rear of the powerful SUV, BMW relies on...

at 11:32
AI21, the leader in AI systems for the enterprise, today unveiled Jamba, the world's first production-grade Mamba-style model ? integrating Mamba Structured State Space model (SSM) technology with elements of traditional Transformer architecture....

at 11:30
SharpQuest, Inc., a software services provider with a niche in cloud and mobile-app solutions, is thrilled to announce the opening of its new branch office in Windsor, Ontario, Canada. This strategic expansion marks a significant milestone in our...

at 11:30
Digital transformation technology & services company Trianz is pleased to announce the appointment of Israel Abraham as Vice President of Extrica Platform Services. Trianz has embarked on a transformative journey, redefining its value proposition...

at 11:30
On 28 March 2024, SMOROBOT officially unveiled the ValorTM series of intelligent robotic pool cleaners (hereinafter "Valor"), setting a new standard in automated pool cleaning and maintenance. With the continuous advancement of artificial...



News published on and distributed by: