To support modern workers, businesses are seeking to create optimal physical and virtual meeting spaces that foster effective information sharing, creativity and innovation. Businesses are embracing technologies that enhance team collaboration.
Key aspects of group collaboration are centered on robust audio, intuitive content sharing and engaging video conferencing, all while allowing users to leverage their choice of devices and content sources for information sharing.
As meetings become shorter, more frequent, spontaneous, and less structured, users want to walk into any room any time and start a content sharing session from any device. However, bring-your-own-device (BYOD) trends have led to a diverse mix of devices in business settings which create issues with physical connection interfaces and wireless sharing protocol support.
Top selection criteria for wireless content sharing solutions adoption include simplicity, ease of use, and affordability. Security and consistent support across various endpoint devices are top concerns for buyers.
Wireless content sharing that eliminates the issues associated with disparate wired connections is widely viewed as an avenue to achieve ease of use and more productive meetings. Two solution configurations dominate the market: those with dongles for attachment to sending devices; and those with software apps downloaded to sending devices.
The nascent and fast-growing wireless content sharing market is characterized by an expanding roster of competitors all attempting to differentiate their positioning and advance their product capabilities simultaneously. Larger competitors are typified as offering products at higher average selling prices, and greater depth and breadth of functionality offered from broader portfolios. Smaller competitors have the tendency to offer significantly lower-priced products to address the most commonly required functionality needs.
Research Scope
Software-based solutions wherein a wireless content sharing application is installed on off-the-shelf receiving hardware (e.g., Chromebox, Intel NUC) as well as sending devices (e.g., PC, Mac, mobiles).
Hardware-based solutions wherein a wireless content sharing application is embedded in proprietary receiving devices (e.g., dongles and appliances) as well as sending devices (e.g., dongles for PC, Mac, mobiles).
Research Highlights
Market leaders report high growth rates, which we expect to remain stable until more competitor offerings and go-to-market strategies mature during the forecast period from 2018 to 2022. New market entrants and growth of competitive products at lower than market average sales process will buoy unit sales while hampering revenue growth.
Trends toward convergence, including comprehensive conferencing suites and all-in-one digital collaboration boards with wireless content sharing capabilities, will increase competition and ultimately have a negative impact on stand-alone wireless content sharing product sales in the long-term.
Key Topics Covered:
1. Executive Summary
CEO's Perspective
2. State Of The Market
3. Market Definitions
Wireless Content Sharing Defined
Wireless Content Sharing Connection Options
Research Scope
4. Market Trends
Collaboration Trends in the Modern Workplace
Demand Analysis - Wireless Content Sharing
Local Versus Remote Meeting Participants
Growth of Huddle Rooms Fuels Wireless Content Sharing Sales Opportunities
Wireless Content Sharing Fits the Connected Work Paradigm
Wireless Content Sharing Adoption Trends
5. Market Drivers And Restraints
Market Drivers
Market Restraints
6. Market Forecasts
Forecast Assumptions
Total Market - Unit Shipment Forecast
Total Market - Revenue Forecast
Total Market - Pricing Forecast
Forecast Discussion
7. Market Share And Competitive Analysis
Competitive Analysis - Market Share by Revenues
Competitive Analysis - Market Share by Unit Shipments
Competitive Environment
Disruptors in the Wireless Content Sharing Market
Competitive Dynamics
Competitive Landscape
8. Growth Opportunities And Companies To Action
Levers for Growth
Growth Opportunity 1 - Mobile-first Strategy
Growth Opportunity 2 - Emphasis on Simplicity
Growth Opportunity 3 - Huddle Rooms and Flexible Meeting Spaces
Growth Opportunity 4 - Play into Convergence
Growth Opportunity 5 - SMB Market
Growth Opportunity 6 - Micro-Businesses
Growth Opportunity 7 - Third-party Validation
Growth Opportunity 8 - Innovation and Transformation
Growth Opportunity 9 - Return on Collaboration (ROC)
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