Le Lézard
Classified in: Science and technology
Subject: PDT

Hidden Kickstarter Data Revealed by New Campaign Tracker Tool


TEL AVIV, Israel, Dec. 17, 2018 /PRNewswire-PRWeb/ -- After years of marketing some of Kickstarter's most successful campaigns, crowdfunding company Tross released its first public product today: BiggerCake, a visual data analysis tool for Kickstarter campaigns.

With BiggerCake, anyone can view a beautiful infographic breakdown of any Kickstarter campaign.

"We're freaks about Kickstarter statistics and analytics. We've been using proprietary internal tools for years, and they've been vital for us in our research and trend-spotting. Now we're thrilled to release this public version of one of the tools to the Kickstarter-curious and infographic-obsessed," says Yaniv Tross, BiggerCake Co-Founder and CEO of Tross. "All we had to do was to redesign it to be user friendly."

A quick scroll-through of any Kickstarter campaign on BiggerCake reveals previously hidden data points presented through interactive charts and illustrations that enrich the campaign's story, telling a fuller tale than the basics presented on the Kickstarter page.

BiggerCake records hundreds of data points every day for every campaign, from funds and backers to popularity and community. It analyzes all-time rankings on Kickstarter, so you can see if a campaign is in the top 1,000 or below average. It even tracks how long it takes creators to answer backer questions (creator responsiveness).

"The most loved feature by our beta users is Pace, which is a small line on the funding graph that represents the amount raised by this time of day on the previous days of the campaign. It lets users compare today's pace of success to that on previous days," says Tross.

BiggerCake is also releasing a Chrome extension that can add the data inline when browsing Kickstarter.

SOURCE BiggerCake


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