NEW YORK, Dec. 6, 2018 /PRNewswire/ -- Barack Obama is the most beloved celebrity by millennials across the U.S. followed by Michelle Obama and Dwayne Johnson, according to MBLM's BFF Study. The marketing firm created its inaugural BFF Study to complement its annual study of intimate brands, where it discovered media & entertainment brands are now the top industry. However, millennial men and women have differing preferences. Men in the age group ranked more athletes in general and LeBron James first. Women adored Michelle Obama most and preferred entertainers overall.
"This study reveals which living icons we emotionally bond most with and why," stated Mario Natarelli, managing partner, MBLM. "Just think about the impact these entertainers, politicians, athletes, entrepreneurs and spiritual leaders have on our lives and the products, services, policies and beliefs we buy, use and believe in. In this way, they are undeniably powerful brands."
The top 10 most beloved celebrities for millennials are:
1. Barack Obama
2. Michelle Obama
3. Dwayne Johnson
4. Rihanna
5. Beyoncé
6. LeBron James
7. Oprah Winfrey
8. Tom Hanks
9. Bill Gates
10. Serena Williams
The top 10 most beloved celebrities for millennial men are:
1. LeBron James
2. Barack Obama
3. Dwayne Johnson
4. Bill Gates
5. Stephen Curry
6. Donald Trump
7. Tom Hanks
8. Serena Williams
9. Rihanna
10. Michelle Obama
The top 10 most beloved celebrities for millennial women are:
1. Michelle Obama
2. Barack Obama
3. Dwayne Johnson
4. Rihanna
5. Beyoncé
6. Oprah Winfrey
7. Tom Hanks
8. Bill Gates
9. Serena Williams
10. LeBron James
Other notable findings from the BFF Study include:
To view the BFF Study's Top 20, click here. The full report can be downloaded here.
Methodology
This year's Brand-Intimate Famous Figures (BFF) Study is based on an online survey among 1,003 adults, 18 and older, with quotas established by age, gender and region in order to insure national representation. The survey took place from 10/23/18 through 10/26/18, and the margin of error at the 95% level of confidence is +/- 3.09%.
About MBLM: MBLM has invented a new marketing paradigm, Brand Intimacy, delivering expertise and offerings across three areas of focus: Agency, Lab and Platform. With offices in seven countries, our multidisciplinary teams help clients build stronger bonds and deliver optimized marketing outcomes and returns for the long term. To learn more about how we can help you create and sustain ultimate brand relationships, visit mblm.com.
Rubenstein Public Relations
Contact: KATI BERGOU, 212-805-3014
[email protected]
SOURCE MBLM
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