The European hosted Internet Protocol (IP) telephony and unified communications as a service (UCaaS) market continues on a strong growth trajectory that is creating value for businesses and growth opportunities for service providers. Continued Integrated Services Digital Network (ISDN) decommissioning is creating opportunities to move businesses to Internet Protocol (IP)-based communications solutions, including line-side voice over IP (VoIP) access, Session Initiation Protocol (SIP) trunking, cloud private branch exchange (PBX) and UCaaS.
Other factors driving hosted services adoption in Europe include the following:
Expanding choices due to proliferation of service offerings by domestic and international providers
Improved service functionality and reliability, as well as better user and admin experiences
Compelling solution packaging and pricing (including bundling with mobile voice and data plans)
Most European markets remain less fragmented than the US market. Many national telecom carriers hold leading positions in their domestic hosted IP telephony and UCaaS markets. However, competition is intensifying in most European countries due to the influx of market participants responding to rising demand for next-generation cloud communications solutions.
To better compete in a growing and gradually maturing space, service providers are enhancing their UCaaS solutions and broader portfolios, as well as engaging in mergers and acquisitions (M&A) often involving international (primarily US-based) service providers looking for access to European channels and customers. M&A activity is also sometimes driven by the need to enhance overall service provider market positions, expand geographic footprints or gain technological synergies.
Price pressures will help boost adoption, but will restrain revenue growth rates. Despite price declines providers will continue to experience double-digit revenue growth rates over the next seven years.
Other factors that will negatively affect market growth rates include the following:
Continued customer concerns over the reliability and security of cloud communications
Large investments in premises-based solutions that still deliver value
Decision-maker confusion about vendor technology roadmaps and strategies
Research Scope
This study discusses important customer, competitive and technology trends in the European hosted IP telephony and UCaaS market. It identifies key growth opportunities and service provider success strategies. It also provides a market size estimate, as well as installed base and provider revenue forecasts. Furthermore, this study includes a provider market share and competitive position analysis.
Market participants - platform vendors, service providers, channel partners and IT/telecom decision makers - can leverage this study to develop sustainable business strategies and gain share in the European hosted IP telephony and UCaaS market. They can benchmark their solutions portfolios and market approaches against customer requirements and competitor achievements. They can also receive valuable insights on opportunities to differentiate and enhance customer value.
Key Topics Covered:
1. Executive Summary
Key Findings
Market Engineering Measurements
CEO's Perspective
2. Market Overview
Market Definitions
Key Questions This Research Service Will Answer
Market Readiness
Market Overview-Hosted IP Telephony and UCaaS Ecosystem
Market Overview-Distribution Channels
Market Distribution Channels Discussion
Channel SWOT Analysis
3. External Challenges: Drivers and Restraints-Total Hosted IP Telephony and UCaaS Market
Market Drivers
Top IT Challenges Faced by European Businesses in 2017
Top Drivers for IT Investment Among European Businesses from 2018-2019
Top Cloud Benefits for IT and Communications Solutions Perceived By European Businesses
Market Restraints
Top Risks of Using the Cloud for IT & Communications Solutions Perceived by European Businesses
4. Forecasts and Trends-Total Hosted IP Telephony and UCaaS Market
Forecast Assumptions
Installed Base and Revenue Forecast
Installed Users and Revenue Forecast Discussion
Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Demand Analysis
Demand Analysis Discussion
Plans for Moving Applications to the Cloud
5. Market Share and Competitive Analysis-Total Hosted IP Telephony and UCaaS Market
Market Share
Competitive Environment
Select Service Providers and Platform Vendors
Competitive Factors and Assessment
Decision-Making Factors When Selecting a Cloud Provider
6. Growth Opportunities and Companies to Action
Market Disruption
Growth Opportunity 1-Cloud Contact Center
Growth Opportunity 2-Mobile-first Strategy
Growth Opportunity 3-Advanced Collaboration
Growth Opportunity 5-Mid-Market and Large Enterprise
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