Subjects: CHI, CSR, FVT
ASICS America And Right To Play Team Up To Encourage The Gift Of Play For Children Around The Globe This Holiday Season
BOSTON, Nov. 19, 2018 /PRNewswire/ -- ASICS America Corporation is teaming up with Right To Play (RTP) this holiday season to help get kids moving, powered by the contributions of consumers at ASICS stores across the country this Giving Tuesday.
ASICS debuted the I Move MeTM campaign in 2017, which set out to present a contemporary expression of its founding philosophy, Sound Mind, Sound BodyTM, and aimed to bring people together and inspire them to be healthy and happy through movement. Now, through a shared culture and vision, the brand is collaborating with Right To Play ? an organization that uses sport and play to help children rise above adversity in deprived communities around the world. The goal of the partnership is to create a lasting impact and empower children with the knowledge and skills to drive change in their lives, their families and their communities.
Beginning on Giving Tuesday, (November 27) and lasting two weeks, ASICS will raise funds and awareness to support the important work that RTP carries out every day. Customers who would like to get involved can donate $10 to the organization and receive 20% off* their purchase at point of sale at participating, full price retail ASICS locations (not applicable at premium ASICS outlet locations or Onitsuka Tiger stores). Each dollar donated will fund one week of play for one child, thus $10 will fund one child for two and half months - almost an entire summer.
"The power of movement and sport is universal and we are excited to partner with Right to Play this holiday season," said Sarah Bishop, ASICS America Vice President of Marketing. "It is our mission to inspire and improve the lives of people of all ages through movement. With Right To Play, we are able to come together and really make a positive impact by supporting the development of kids around the globe."
There are also various in-store activations taking place across the U.S. including:
New York:
- November 27 - ASICS and Dr. Jordan Metzl (also known as The Athlete's Doctor) will host a group run through Central Park, which will start and end at the ASICS 5th Avenue Flagship beginning at 6:00pm on Giving Tuesday. Immediately following the run, participants will have the opportunity to donate $10 to RTP in exchange for 20% off their in-store purchases.
- 579 Fifth Ave, New York, NY 10017
Minneapolis:
- December 7 - ASICS will host decorated Olympic Speed Skater, Sullivan Award winner and Right To Play Ambassador Bonnie Blair at the ASICS store in Mall of America at 7:00pm to sign autographs and meet with fans who make a $10 donation or more to RTP.
- 138 North Garden Drive, Bloomington, MN 55425
"We have the ability to help children rise above adversity through the power of play," said Jessica Pelletier, Co-National Director of Right To Play USA. "ASICS has been an incredible global partner and we are so excited to team up with them again this holiday season to start building better futures for some of the most underserved children around the world."
Runkeeper Challenge:
Nationally, consumers can join the movement through the Runkeeper® App, those who opt into and complete the 5K Right To Play Giving Tuesday challenge will receive a commemorative badge and will have the opportunity to donate via the app directly to Right To Play.
To learn more about ASICS America, please visit: http://www.asicsamerica.com.
*Terms and Conditions
To receive 20% off your entire in-store purchase, donate at least $10 to Right to Play in any ASICS full-priced store located in NY, CA, MN or HI from 11/27 through 12/11. Discount must be redeemed on same-day transaction. Offer not available in ASICS outlet stores, Onitsuka Tiger stores or online. Discount cannot be combined with any other offer or discount. Discount cannot be applied to past orders, shipping costs, taxes or the purchase of any gift cards. ASICS America Corporation reserves the right to extend or end offers without notice. Check with your tax advisor for deductibility of your donation. See store associate for details.
About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.
About Right To Play
Right To Play is a global organization that protects, educates and empowers children to rise above adversity using play. By harnessing play, one of the most powerful and fundamental forces in a child's life, we help 1.9 million children each week to stay in school, to stay healthy by preventing life-threatening diseases and to stay safe from exploitation and abuse. Right To Play is the only global development organization focused exclusively on using play to transform the lives of children and youth impacted by poverty, war, disease and inequality. Established in 2000, Right To Play is headquartered in Toronto, Canada and has programs in 15 countries across Africa, Asia, the Middle East and North America.
SOURCE ASICS America Corporation
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