Le Lézard
Classified in: Health
Subject: PDT

Wang Lao Ji eyes global presence by starting a themed herbal tea museum in New York


NEW YORK, Nov. 19, 2018 /PRNewswire/ -- On November 18, the time-honored Chinese herbal tea brand Wang Lao Ji, or known as Wong Lo Kat, had its first overseas museum launched in Manhattan, New York, a move to present the world with its new blend of tradition and innovation.

Wang Lao Ji starts a themed herbal tea museum in Manhattan, New York

As the oldest Chinese herbal tea drink brand, which was established in 1828, Wang Lao Ji has gained huge popularity in China as a healthy beverage. As of 2018, it had reached more than 20 billion yuan (USD 2.88 billion) in sales in China.

In recent years, the brand, guided by the global branding strategy and the idea of technological innovation, has been present at a host of international events, ranging from the summer and winter Davos forums to Fortune Global Forum. Globally, Wang Lao Ji has drawn the attention from an increasing number of consumers and passed on the culture and health benefits of Chinese herbal teas.

With an improved product trading system overseas, Wang Lao Ji nowadays distributes its goods to 60 countries and regions across the world. With tens of millions of yuan worth of exports and an annual growth of some 30%, the US has become the second largest market for the company, after the Chinese mainland.

"Wang Lao Ji's first overseas museum in New York will deepen consumer's understanding of the Chinese herbal tea culture and more importantly, bring the 190-year-old Chinese brand to the world," said Ye Jizeng, deputy general manager of Guangzhou Wang Lao Ji Great Health Industry Co.,Ltd.

The themed museum is quite modern on the exterior, but with Chinese distinguished features inside, where a multimedia exhibition will introduce the brand's stellar past of 190 years and the successes achieved. On top of that, the abundant historical records and physical display will deliver an immersive experience that allows visitors to appreciate a more innovative and unique culture of Chinese herbal teas.

Inside the museum stands a Wang Lao Ji-branded shop of instant herbal teas, where trendy instant drinks in various flavors are offered to consumers so that they can have an authentic sip of China. With upgrading social consumption patterns, such concepts of healthy lifestyle as natural and botanical are becoming more widely accepted on the globe, thus ushering in a new era of the nourishing herbal beverages. As the pacesetter of China's herbal tea industry, Wang Lao Ji has led China in making homegrown brands more internationalized.

At a new historical starting point, Wang Lao Ji has drawn a ten-year plan for better development. It will continually champion a lifestyle that is healthy and auspicious and cater consumer's need to pursue a healthy life. While strengthening the herbal tea sector, its major business, it will simultaneously make an overall plan for the area of botanical energy drinks in ways to build into a global industry leader.

"Going ahead, Wang Lao Ji is expected to set up herbal tea museum in 56 cities worldwide, aiming to promote the beneficial and auspicious beverage and spread the Chinese culture globally. By doing so, it may lead the consumer market of healthy herb-based drinks forward," said Chen Weiping, assistant general manager of Guangzhou Pharmaceutical Holdings Limited.

Image Attachments Links: http://asianetnews.net/view-attachment?attach-id=324787

SOURCE Guangzhou Wang Lao Ji Great Health Industry Co.,Ltd.


These press releases may also interest you

at 11:30
Bringing the Clinic to You. Bringing the clinic to you!And now accepting private insurance plans! For even more access to the support your child needs. CloudSpeech is a private practice offering services online in Texas, California, and New York...

at 11:16
Imaraïs Beauty and The Vitamin Shoppe® announced today the launch of an assortment of new wellness gummies, formulated to support the health and wellness goals of beauty consumers, exclusively at The Vitamin Shoppe and Super Supplements stores and on...

at 11:13
Leading diagnostic and therapeutic medical technology company Laborie Medical Technologies Corp. (Laborie)?announced its investment in iO Urology, a venture-backed medical technology company that developed CarePath® an at-home, handheld uroflow...

at 11:04
Addressing the issue of employee wellness in healthcare, the American Association for Physician Leadership (AAPL) has published a new book, Working Happy! How to Survive Burnout and Find Your Work/Life Synergy in the Healthcare Industry. Author...

at 11:00
TDIndustries, a leading mechanical construction and facilities services firm, proudly announces that its Vice President of Environmental, Health and Safety Jamie Dabbs, CSP, ASP, CRIS, was named Construction Safety Professional of the Year by...

at 11:00
Nicklaus Children's Hospital this month attained Magnet recognition by the American Nurses Credentialing Center's Magnet Recognition Program® for the fifth consecutive term. Nicklaus Children's is one of only five children's hospitals in the nation...



News published on and distributed by: