Home Care in South Korea

LONDON, Nov. 14, 2018 /PRNewswire/ -- In 2017, home care rebounded slowly in value terms after the decline in 2016, due to the national boycott of Oxy Reckitt Benckiser Ltd after the scandal over critical hazardous components used in its humidifier sanitiser products. Following the scandal, chemophobia spread widely across the nation with most home care categories experiencing decline, as consumers were concerned about the potential harmfulness of chemicals used in products. Although home care witnessed an increase in value terms in...

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Euromonitor International's Home Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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