EyeBuyDirect Introduces SightRelaxtm, Enhanced Digital Protection Prescription Lenses, Starting at Just $81

AUSTIN, Texas, Nov. 14, 2018 /PRNewswire/ -- A recent survey of over 1,000 individuals conducted by EyeBuyDirect, the fastest growing online prescription eyewear retailer, found 4 in 5 people spend five or more hours a day looking at a screen, with a third in front of a screen for eight hours or more. Nearly half (46 percent) say their eyes hurt, or need time to adjust, after viewing a screen, and 81 percent believe the amount of time spent in front of a screen has at least a little effect on overall health.

Digital-screen protection lenses from EyeBuyDirect are specially designed to filter out a portion of harmful blue-violet light to help combat the increasing strain we put on our eyes through technology use. The company recently introduced SightRelaxtm, a new line of digital-protection lenses with the blue-light filter, scratch-resistant and anti-glare coatings, and UV protection. The bottom portion of each lens features a slight ADD power, giving a small boost to your vision and making your screen time more comfortable. This unique feature makes SightRelax notably different from basic digital-screen protection lenses.

"Our survey found that while people wear sunglasses specifically to protect from UV rays, just 10 percent wear digital-screen protection lenses to protect from digital eye strain," said Caroline Dubreuil, brand and product manager at EyeBuyDirect. "There is a need to educate consumers about the effects screen time can have on our vision ? from headaches to age-related macular degeneration ? and that there are solutions. Nearly two-thirds of all those surveyed didn't know digital-screen protection lenses existed."

The screen habits particularly of millennials were staggering, with more than 75 percent of 18- to 29-year-olds viewing a screen within 15 minutes of waking up (compared to 37 percent of those ages 60 and older) and within the last 15 minutes of going to sleep (compared to just 45 percent of those ages 60 and older).

SightRelax eyewear starts at just $81 for a complete pair of prescription lenses, making it among the most affordable digital-protection lenses on the market. Non-prescription digital-protection lenses from EyeBuyDirect start at just $28.95.

"We hope that, with the expansion of our digital-protection lenses offering through the launch of SightRelax, more individuals will become aware of digital eye strain and realize that, with EyeBuyDirect, protecting their eyes can be both affordable and fashionable," continued Dubreuil.

EyeBuyDirect makes it easy to purchase eyewear online. All frames on the site are available for prescription, non-prescription and digital-protection lenses, affording consumers the ability to customize glasses, or sunglasses, for their specific eyesight needs. The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.

For more information and to check out the new SightRelax digital-protection lenses, visit www.eyebuydirect.com/prescription-lens/digital-protection.

About EyeBuyDirect
EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept, design to manufacturing. Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6. Through their Buy1Give1 program, a pair of eyeglasses is donated to someone in need for every order placed.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

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SOURCE EyeBuyDirect