Airtab® Announces Partnership with doTERRA® Diamond Leaders "The Essential Mixologist" and CEO of Coastal Essential Oils
JUPITER, Fla., Oct. 19, 2018 /PRNewswire-PRWeb/ -- Airtab®, a cutting-edge social engagement app powered by Here-Now-Live® technology, is launching an exciting platform for d?TERRA® Wellness Advocates to create and host mixology events centered around essential oil-infused cocktails. Essential oils have a rich culinary history and with craft cocktails becoming increasingly popular menu offerings, the brand synergy between the companies is pure and tangible. Through Airtab tasting events, millions of customers will be able to experience high-end liquor brands and d?TERRA oils in a new and exciting capacity.
Within the Airtab app, d?TERRA Wellness Advocates will have exclusive access to an interactive page where they can highlight product details, recipes and more. d?TERRA Blue Diamond Leader and author of "The Essential Mixologist," Julez Weinberg, praised the initiative saying, "Essential oil mixology events are a very big part of the future for d?TERRA. Airtab provides an innovative platform for the introduction of a cutting-edge use of essential oils." Spearheading the opportunity is Linda Apsey, d?TERRA Advocate and Airtab Director, Business Development along with Krista Randall, d?TERRA Diamond Wellness Advocate and CEO of Coastal Essential Oils. "It's a safe assumption that with the breadth of d?TERRA's reach, Airtab's user-base is going is going to grow exponentially and we're excited to be the catalyst for that. More than 350,000 d?TERRA ambassadors are planning to participate in Airtab mixology events, and based on our previous engagement rates, this could translate into 8-10 million Airtab downloads nationwide," said Randall. Additionally, d?TERRA leadership and Airtab are thrilled about the philanthropic component of this partnership. A portion of the revenue generated will benefit d?TERRA's Healing Hands Foundation that empowers people and communities worldwide to make positive changes.
d?TERRA has a membership base of nearly of 6.7 million members and a company valuation at $4.5 billion. This partnership bolsters Airtab's nationwide presence in a powerful way. "We've got a groundbreaking app that is built on the power of blockchain technology. We are the only platform that is able to purchase tastings and reward drinks with secure, encrypted transactions. With the addition of d?TERRA mixology tastings to our offerings, we know this is a huge win. d?TERRA is a brand that resonates well with the health-conscious millennial, the coveted target audience for both the tech and spirits industry, a demographic collectively captured by Airtab," said Dennis Cunningham, CEO and Founder of Airtab.
SOURCE Airtab®
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