Le Lézard
Classified in: Business
Subject: BCY

Bluestar Alliance, LLC Approved As Stalking Horse Bidder For Brookstone Bankruptcy Auction®

NEW YORK, Sept. 12, 2018 /PRNewswire/ -- Since being named the "stalking horse" bidder for Brookstone's auction scheduled for September 26, 2018 by the Bankruptcy Court for the District of Delaware, Bluestar Alliance, LLC has received multiple calls and interest for the Brookstone brand.

Key focus categories for the company include wellness, home, travel, entertainment, gifting, new tech and corporate sales, many of which are similar to those of Brookstone.  However, Bluestar intends to expand the Brookstone brand in the licensing world and intends to look for the best in class innovation from licensees in new and existing categories.

"Bluestar intends to enter into discussions in categories including audio, tech, kitchen, massage, therapeutic, among many more," stated Joey Gabbay, CEO of Bluestar Alliance.

In addition, the company plans to grow Brookstone's presence in premium airport locations and wholesale channels through strong customer relationships and will continue to grow a robust e-commerce platform.

About Bluestar Alliance, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006. Bluestar Alliance, LLC owns, manages, and markets a portfolio of consumer brands which span across many tiers of distribution from luxury to mass market with a heavy emphasis on department store retail brands including Tahari, Bebe, Kensie, Catherine Malandrino, Nanette Lepore, Joan Vass, Michael Bastian, English Laundry and Limited Too.

Bluestar Alliance specializes in licensing, branding and marketing consumer brand companies through extensive relationships with leading retailers, brand licensing manufacturers and a network of media and strategic partners.

Bluestar Alliance's current international and domestic partners offer the opportunity to take a niche brand to a visible worldwide lifestyle brand. Since its inception, the company has acquired select brands with retail sales exceeding $2.5 billion. Bluestar Alliance manages a current portfolio of over 250 licensees and a growing branded retail platform of over 100 stores worldwide throughout North America, Europe, Australia, South America, Asia, Middle East and India.

SOURCE Bluestar Alliance, LLC

These press releases may also interest you

at 09:53
UNICAF, the largest online higher education platform in Africa, today announced a $28 million Series B financing to meet the growing demand for high-quality university education across the continent. The new investment round is led by Goldman Sachs...

at 09:51
vMOX, LLC today announced the expansion of their channel partner program via a new partnership agreement with Telarus, the largest privately-held technology services distributor in the United States. As a result of this partnership, Telarus will now...

at 09:50
OKLAHOMA CITY, Nov. 14, 2018 /PRNewswire-PRWeb/ -- In a tight labor market with an increasing number of job vacancies, employers are facing a growing  skills gap. Too many young Americans are graduating with degrees and skills that don't match the...

at 09:47
Brown Gibbons Lang & Company (BGL) is pleased to announce the merger of Curtis Gilmour Holding Company, Inc. (Curtis Gilmour), a portfolio company of Harwood Capital, with Pelsis Ltd. (Pelsis), a portfolio company of LDC. BGL served as the exclusive...

at 09:46
CargoM, the Logistics and Transportation Metropolitan Cluster of Montréal, invites you to an important recruitment and trades demonstration event on Monday, November 19, from 10 a.m. to 4 p.m. at Port of Montréal's Grand Quay. Mr. Mathieu...

at 09:45
IDG Capital, Matrix Partners and Neo Global Capital, industry leaders in technology and venture capital investments, jointly announced today a partnership with Singapore-based international cryptocurrency platform KuCoin, to bring cryptocurrency...

News published on 12 september 2018 at 19:12 and distributed by: