Varsity Spirit and BAND Announce Partnership

MEMPHIS, Tenn., Sept. 12, 2018 /PRNewswire/ -- Varsity Spirit, the leader in cheerleading and dance team education, events and apparel, today announced a partnership with BAND, a leading group communication service that makes it easy for teams and groups to stay connected.

Varsity Spirit trains 330,000 athletes each summer at camps in all 50 states, and hosts 600 cheer and dance competitions for 900,000 participants all across the country. With a network of more than 60,000 coaches, Varsity Spirit understands the value of a dependable communication tool that promises ease of use for coaches, athletes and parents.

"Coaches look to Varsity Spirit for solutions to their everyday challenges," says John Newby, Executive Vice President of Corporate Partnerships. "Varsity Spirit is excited to partner with BAND to support the development of new features and functions within the BAND app to provide our customers with better means of communicating with each other, whether they are coaches, parents or athletes, as well as within the Varsity Spirit network of employees." 

The BAND communication service is a popular choice among cheer team coaches and parents looking for a way to message in a safe and uncluttered space that's dedicated to their team. Cheer coaches can use BAND to manage and communicate with their teams on a single platform, with features like group messaging, practice schedules, a calendar of competition events, pictures, videos, and polls. 

"As a communication service built for groups, we're excited for this amazing opportunity to collaborate with Varsity Spirit to encourage leadership through cheerleading and dance. We're looking forward to providing Varsity Spirit with better communication for their teams and events," says Steven Lee, the U. S. General Manager for BAND. "Together with Varsity Spirit, we want to foster the next generation of leaders through great team spirit and communication."

Available at no charge on iOS, Android and desktop, BAND is already being used by more than 50,000 coaches and 25 million groups in 179 countries, including cheer squads, sports teams, small businesses and hobby groups.  For more information, visit Varsity.com or BAND.us.

Contacts:
Varsity Spirit: Sheila Noone, [email protected]
BAND: Sidney Chae, [email protected]

About Varsity Spirit
Memphis-based Varsity Spirit has been a driving force behind cheerleading's dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, impacting nearly a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000 employees have been helping raise cheerleading's influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit www.varsity.com or www.varsitybrands.com.

About BAND
BAND (band.us) is a leading group communication app that makes it easier to stay on the same page, and it's always free. Leaders use BAND to manage and communicate with their teams on one platform through critical features like group messaging, notifications, calendars, RSVPs, pictures & videos, polls, and more. Over 25 million groups and 50,000 coaches are already using BAND, including sports teams, school clubs, small businesses, and friends. BAND is available for free on iOS, Android, and online. For more information, visit https://band.us.

SOURCE Varsity Spirit