Logistics Company Behind 40 Million Annual Deliveries Announces the "Serve" Protocol To Decentralize All Delivery Services

Glendale, July 26, 2018 (GLOBE NEWSWIRE) -- Serve (https://serve.io/), a blockchain logistics company, today announced its blockchain protocol aimed at changing the paradigm of last mile delivery and decentralizing distribution of all services. By enabling on-demand delivery of any product or service, Serve plans to cut costly transaction fees up to 40 percent by removing the middleman.

Serve not only cuts costs for logistics companies, it also opens up opportunities for small vendors and  independent service providers by not requiring them to be restricted to any particular third-party service platform. With Serve, a delivery driver can deliver food, offer rideshare, and deliver a package all through one platform. This enables users to access every driver, every restaurant, every product with lower costs, greater value and more convenient service.

"Some of today's biggest delivery services are overcharging both merchants and consumers for what should be a convenient service; however, the inconvenient truth is that without decentralization, the middleman profits more than the merchant at the expense of the consumer," said Shahan Ohanessian, CEO of Serve. "Serve aims to address problems plaguing the current shared economy, such as platform fees as high as 40 percent, low accountability, limited service areas and competition for SMEs from big businesses."

Serve will enable enterprises (businesses) to create a profile, which is then validated by users  employing blockchain technology. The Serve protocol will also allow users to transact directly with enterprises to buy goods and services. These goods and services can then be delivered on-demand with low transaction costs to the user ?? only the usual delivery fee. Consumers can also earn rewards by participating in the community, validating reviews, submitting content, and visiting locations.

With a decentralized protocol, Serve plans to improve the quality and efficiency of delivery services by enabling a transparent view into the supply chain and order process as well as by providing accountability supported by a community of incentivized users. This will be accomplished using Serve's own software, the Serve Token, which will facilitate transactions and incentivize users to validate quality service during pickups and deliveries.
Serve plans to introduce its smart contracts, wallet, pilot program, and token ecosystem in a number of markets in the coming months.
For more information about Serve, please visit: https://serve.io/.

About Serve
Serve is a blockchain protocol aimed at changing the paradigm of last mile delivery and decentralizing the all services. Founded in 2018, by a team of professionals with expert backgrounds across technology, finance, blockchain, and logistics, Serve aims to address problems plaguing the current shared economy by enabling on-demand delivery of any product or service without high transaction fees. With a decentralized protocol and its own Serve Token powering the platform, Serve plans to improve the quality and efficiency of delivery services by enabling a transparent view into the supply chain and order process as well as by providing accountability supported by a community of incentivized users. For more information, visit https://serve.io/.

Media Contact: Serve Team, [email protected]

Forward-Looking Statements Disclosure:
This contains "forward-looking statements." When used in this Press Release by Serve, these forward-looking statements may be identified by the use of such words as: "believe," "expect," "anticipate," "intend," "plan," "estimate," or words of similar meaning, or future or conditional verbs such as "will," "would," "should," "could," or "may." Important factors could cause actual results to differ materially from our expectations. Any forward-looking statements made in this Press Release are made as of the date of this Press Release, and, except as required by applicable law, Serve assumes no obligation to update the forward-looking statements. You should consider these risks and uncertainties in evaluating forward-looking statements and you should not place undue reliance on these statements. Serve declines any obligation to publicly announce future events or developments that may affect the forward-looking statements herein. Serve cautions readers not to place undue reliance on any such "forward-looking statements," which speak only as of the date made, and represent the expectations of Serve of future conditions or results and are not guarantees of future performance.