NEW YORK, July 18, 2018 /PRNewswire/ -- Bully Pulpit Interactive (BPI) announced today that Danny Franklin is joining the firm as a partner, based in BPI's New York office. As managing partner at Benenson Strategy Group, Franklin led strategic research and message development for clients such as President Obama, McDonalds, NBC News, the NFL, Bank of America, the ACLU and Pew Charitable Trusts. At BPI, he will help bridge traditional message research with next-generation analytics and marketing capabilities to create a robust message strategy offering.
"From high-growth startups to Fortune 500 companies facing rapidly-changing consumer expectations, our clients are some of the most sophisticated communicators in the world," said BPI President Andrew Bleeker. "They are turning to us not just for excellence of execution, but to be true partners in solving the hardest questions they face. There is no one better to provide counsel in the toughest messaging situations than Danny Franklin."
BPI is redefining how communications and message strategies are developed, executed and measured across channels. With Franklin's help, BPI will continue building a new generation of tools and techniques to better understand audience behaviors and strategic insights, alongside current BPI partner Mike Schneider. Franklin will also lead integrated strategic communications assignments out of the New York office for clients nationwide. BPI will benefit from the unique combination of insights into brands, causes and campaigns he already shares with the agency.
"Having a message that penetrates and persuades has never been more important to success," said Franklin. "To get there, most clients don't need more data, but rather a way of understanding how the different streams of data can work together. I'm honored to join BPI to integrate existing tools and innovate new ways to build messages that hit home."
Formerly an award-winning journalist and speechwriter, Franklin brings more than two decades of strategic communications and message development experience in the corporate, political and advocacy sectors. He specializes in complex head-to-head brand competition, corporate reputation and the intersection of policy and business issues, providing strategic consulting to some of the world's largest and most respected corporations.
Franklin has contributed to TIME, USA Today, Slate, Mother Jones, The American Prospect and was an editor at the Washington Monthly. He holds a BA from Columbia University in New York.
Bully Pulpit Interactive (BPI) is a modern communications agency that solves the biggest challenges for great organizations. Born in politics and founded by leaders of the Obama campaign, we apply our unique expertise from these experiences to create sophisticated and customized strategies for brands, causes and candidates. We combine proprietary technology and deeper insights to build believers with the speed and agility that today's market requires. www.bpimedia.com.
SOURCE Bully Pulpit Interactive