Shark® Breaks the Barriers of Total-Home Cleaning with New Cordless Vacuum and Steam Mop Product Expansion Into China

NEEDHAM, Mass., March 16, 2018 /PRNewswire/ -- Shark^®, a leader in floor care innovation in the United States, is pushing boundaries again by expanding into China in April 2018 with partner company JoYoung. Shark^® will be offering its cutting-edge floor-cleaning products in the China market: the Shark^® IONFlextm 2X DuoClean^® Cordless Ultra-Light Vacuum and Shark Geniustm Steam Pocket^® Mop. According to data from market research company the NPD Group, Shark is currently the top selling upright vacuum manufacturer in the United States (NPD dollar sales, 1/17-12/17) and a leading manufacturer of cordless vacuums and steam mops.

"What differentiates us from other manufacturers is our consumer-focused approach," said Mark Rosenzweig, CEO of SharkNinja. "Thousands of hours of research have helped us understand the pain points and evolving needs of our consumers and driven us to develop groundbreaking, best-in-class products."

The Shark^® IONFlextm 2X DuoClean^® Cordless Ultra-Light Vacuum utilizes Shark's DuoClean^® technology to allow two different brushrolls to work together for Triple Particle Cleaningtm on carpets and hard floors. One brushroll is a deep-cleaning bristle brush, the other is a soft brushroll designed to directly engage the floor and pull in large, small and stuck-on particles.

The free-standing Shark^® IONFlextm 2X DuoClean^® Cordless Ultra-Light Vacuum can be stored at the customer's convenience, while the two removable batteries can be charged anywhere and at any time. In addition, the vacuum's MultiFlex option bends for flexible reach while cleaning under furniture, allowing amazing convenience and flexibility.

"Suction alone is not enough to get great cleaning," said Rosenzweig. "You also need to engage with the different floor surfaces in your home, in the right way. For carpets, you need bristles to agitate the carpet fibers. For hard floors, you need direct engagement for fine, stuck-on dust. Customers no longer need to adjust their lives to a vacuum; Shark vacuums are built for the individual lifestyles of our customers."

The Geniustm Steam Pocket^® Mop incorporates a two-sided mop head plus a host of smart innovations. The steam mop is designed to pick up tough grime and engineered to lift, pull and trap dirt. Without the need to push around water like a traditional mop and bucket, the Shark Geniustm steam mop provides a quick dry.

For more information about the Shark^® IONFlex and Shark Geniustm Steam Pocket^® Mopas well as additional Shark^® products, visit sharkclean.com. Follow Shark^® on Facebook at Facebook.com/sharkcleaning and on Twitter at @SharkCleaning.

About SharkNinja
SharkNinja is an innovation leader in the housewares industry and creator of the familiar household brands Shark^® and Ninja^®. SharkNinja provides the latest in easy-to-use innovative technology with a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances. Products are sold at major retailers and through distributors around the world. Ninja and Shark are registered trademarks of SharkNinja Operating LLC. For more information, visit sharkninja.com.

SOURCE SharkNinja