Le Lézard
Classified in: Tourism and vacations, Transportation, Science and technology, Sports and recreation
Subject: PDT

World Premiere of "FRANCHISE FREEDOM - a Flying Sculpture by Studio Drift in Partnership With BMW" During Art Basel in Miami Beach



MIAMI BEACH, Florida, December 7, 2017 /PRNewswire/ --

Last night at South Beach, Amsterdam based Studio Drift, Lonneke Gordijn and Ralph Nauta, presented their latest work "FRANCHISE FREEDOM - a flying sculpture by Studio Drift in partnership with BMW". On the occasion of Art Basel in Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

     (Photo: http://mma.prnewswire.com/media/616816/BMW_FRANCHISE_FREEDOM_Sculpture.jpg )

     (Photo: http://mma.prnewswire.com/media/614941/FRANCHISE_FREEDOM.jpg )

Hildegard Wortmann, Senior Vice President Brand BMW, says: "It was Edmund Burke - in the middle of the 18th century within his well-known treatise on the sublime - who wrote of beauty as being a movement. This is what Studio Drift and Bayerische Motoren Werke both wholeheartedly subscribe to. 'FRANCHISE FREEDOM' is a technological wonder and a breathtaking aesthetic experience."

By imitating the natural phenomenon of a swarm of birds with drones, it is the first time for this orchestrated movement to be presented by machines working with decentralized algorithms at a very large scale. Additional shows weather permitting are planned nightly at 8 PM until December 10 between 32nd and 33rd Street off Collins Avenue behind the Faena Hotel Miami Beach. They are visible from a large distance - detailed timing will be shared on Instagram by Studio Drift @studio.drift, by Pace Gallery @pacegallery and by BMW on Instagram @bmwgroupculture and Facebook #bmwgroupculture. 

While Studio Drift presented their artwork "FRANCHISE FREEDOM" in Miami Beach, Bayerische Motoren Werke had one of their latest masterpieces on site: the BMW Concept 8 Series.

Further information available at: http://www.press.bmwgroup.com
Video footage: https://www.press.bmwgroup.com/global/tv-footage


Contact:

Dr Thomas Girst
BMW Group Corporate and Governmental Affairs  
Head of Cultural Engagement 
Telephone: +49-89-382-24753
Email: presse@bmw.de  


SOURCE BMW Group


These press releases may also interest you

at 03:27
LONDON, Nov. 14, 2018 /PRNewswire-PRWeb/ -- UiPath held its annual partner and client event "UiPath Forward" in London, October 30th with the slogan: Accelerate Everything. Roboyo attended the event as a premier partner and took an active part in...

at 03:08
Yum China Holdings, Inc. (the "Company" or "Yum China") continues to introduce digitally enabled initiatives at KFC stores in China to enhance the customer experience, drive growth and optimize operational efficiency. Recent initiatives include the...

at 03:05
Endowment of the Mindtree Associate Professor Chair on Artificial Intelligence, nurture crucial AI research   Mindtree , a global technology services and digital transformation company, has created an endowment focused on Artificial Intelligence...

at 03:01
Get Spiffy, Inc. (Spiffy), an on-demand car care, technology, and services company, today announced a new connected car initiative. At launch, the Spiffy connected car initiative will support vehicle makes including: Audi, BMW, Buick, Cadillac,...

at 03:01
People around the world use Facebook's charitable giving tools to support a neighbor who lost everything in a fire, bring critical care to a child battling cancer, help nonprofits bring food to those in need, and so much more. Experience the...

at 03:00
WORKDAY RISING EUROPE -- Workday, Inc. , a leader in enterprise cloud applications for finance and human resources, today announced that customers including Fresche Solutions and Twitch are now running Workday applications on Amazon Web Services,...




News published on 7 december 2017 at 08:32 and distributed by: