Le Lézard
Classified in: Tourism and vacations, Transportation, Science and technology, Sports and recreation
Subject: PDT

World Premiere of "FRANCHISE FREEDOM - a Flying Sculpture by Studio Drift in Partnership With BMW" During Art Basel in Miami Beach


MIAMI BEACH, Florida, December 7, 2017 /PRNewswire/ --

Last night at South Beach, Amsterdam based Studio Drift, Lonneke Gordijn and Ralph Nauta, presented their latest work "FRANCHISE FREEDOM - a flying sculpture by Studio Drift in partnership with BMW". On the occasion of Art Basel in Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

     (Photo: http://mma.prnewswire.com/media/616816/BMW_FRANCHISE_FREEDOM_Sculpture.jpg )

     (Photo: http://mma.prnewswire.com/media/614941/FRANCHISE_FREEDOM.jpg )

Hildegard Wortmann, Senior Vice President Brand BMW, says: "It was Edmund Burke - in the middle of the 18th century within his well-known treatise on the sublime - who wrote of beauty as being a movement. This is what Studio Drift and Bayerische Motoren Werke both wholeheartedly subscribe to. 'FRANCHISE FREEDOM' is a technological wonder and a breathtaking aesthetic experience."

By imitating the natural phenomenon of a swarm of birds with drones, it is the first time for this orchestrated movement to be presented by machines working with decentralized algorithms at a very large scale. Additional shows weather permitting are planned nightly at 8 PM until December 10 between 32nd and 33rd Street off Collins Avenue behind the Faena Hotel Miami Beach. They are visible from a large distance - detailed timing will be shared on Instagram by Studio Drift @studio.drift, by Pace Gallery @pacegallery and by BMW on Instagram @bmwgroupculture and Facebook #bmwgroupculture. 

While Studio Drift presented their artwork "FRANCHISE FREEDOM" in Miami Beach, Bayerische Motoren Werke had one of their latest masterpieces on site: the BMW Concept 8 Series.

Further information available at: http://www.press.bmwgroup.com
Video footage: https://www.press.bmwgroup.com/global/tv-footage


Contact:

Dr Thomas Girst
BMW Group Corporate and Governmental Affairs  
Head of Cultural Engagement 
Telephone: +49-89-382-24753
Email: [email protected]  


SOURCE BMW Group


These press releases may also interest you

at 14:00
FORBES RANKS SUBARU AS A BEST BRAND FOR SOCIAL IMPACT FOR THE SECOND YEAR IN A ROW
Subaru of America, Inc. today announced it was once again named one of the top companies for social impact, building on its reputation of being More Than a Car Company®. For the second consecutive year, Subaru was ranked number two overall on Forbes'...

at 13:56
First Student Launches Six New Electric School Buses in Pennsylvania from EPA Round One Funding
Today, First Student, the leading school transportation provider in North America, and proven industry leader in electrification, hosted a ribbon-cutting ceremony at Steelton-Highspire School District celebrating the deployment of the first electric...

at 13:30
Critical EV battery investment helps secure Canada's auto future
Critical multi-government investment for new Honda Canada electric vehicle, battery and battery material facilities will further bolster Canada's auto sector and help secure and grow jobs across the value chain. The projected $15 billion investment...

at 13:15
GENESIS AND THE GENESIS INSPIRATION FOUNDATION SUPPORT STEAM EDUCATION AT GENESIS OF CENTRAL FLORIDA GRAND OPENING
Genesis Gives, the corporate social responsibility initiative from Genesis Motor America, and the Genesis Inspiration Foundation, a 501(c)(3) nonprofit organization committed to supporting education through the arts, collectively donated $20,000 to...

at 12:50
Alterra Mountain Company Closes Acquisition of Mike Wiegele Helicopter Skiing in British Columbia Final
Today, Alterra Mountain Company has announced the closing of the purchase of Mike Wiegele Helicopter Skiing (MWHS) in Blue River, British Columbia, Canada, further expanding the company's premium heli-skiing portfolio, complementing CMH Heli-Skiing &...

at 12:40
Joby Partners with Abu Dhabi to Establish Electric Air Taxi Ecosystem
Joby Aviation, Inc. , a company developing all-electric aircraft for commercial passenger service, today announced it has signed a multilateral Memorandum of Understanding (MoU) with the Department of Municipalities and Transport - Abu Dhabi (DMT),...

More news about Transportation...


News published on and distributed by: