Le Lézard
Classified in: Sports and recreation

An Imperfect Thanksgiving Is a Happy Thanksgiving

GARNER, NC--(Marketwired - November 01, 2017) - Very few things in life are Pinterest perfect. Butterball knows Thanksgiving's no different. But with all the things that could go wrong, we're here to help make sure the turkey always goes right. Your Thanksgiving may not be picture perfect, but cooking your turkey should be stress-free.

Butterball conducted a consumer survey for a pulse on Thanksgiving preppers' expectations and realities when it comes to one of the most important meals of the year, and found:

"While we know Thanksgiving can be full of little stresses, we also know it's important to not sweat the small stuff," said Sue Smith, co-director of the Butterball Turkey Talk-Line. "After all, Thanksgiving is a day to celebrate being together! That's why we at Butterball are proud of -- and take seriously -- our role in making hosts' Thanksgivings as seamless as possible, from providing best-in-class turkeys to being available via text to answer any questions cooks may have."

From first-time preparers freaked out by the giblets, to experienced cooks looking to try new recipes to accommodate an ever-changing tradition, no Thanksgiving question or concern is off the table for the experts on the other end of the Turkey Talk-Line.

Expert Advice Anytime, Anywhere: Butterball Turkey Talk-Line experts will be available via text Nov. 1 through Christmas Day, with extended hours the week of Thanksgiving. With decades of Thanksgivings under their belts, Butterball's experts are a cherished holiday staple and a source of vital turkey day advice. When Butterball's taking care of the turkey, hosts can spend more time enjoying the togetherness -- and the little imperfections that come with it -- that make the day so special.

The Butterball Turkey Talk-Line has evolved how they help cooks and are able to provide expert advice anytime, anywhere.

About the Butterball Consumer Survey
Butterball commissioned a 15-minute, online survey among two audiences: a) 1,000 U.S. adults ages 18+ who prepared or hosted Thanksgiving in 2016 and b) 1,000 U.S. adults ages 18+ who participated in Thanksgiving but did not prepare or host the meal in 2016. The margin of error for both samples is +/- 3.1 percent at the 95 percent confidence level. The survey was fielded between January 17 and January 25, 2017.

About the Butterball Turkey Talk-Line
One of the first national, toll-free consumer help lines, the Turkey Talk-Line has helped almost 50 million consumers since its first season in November 1981. Each November and December, professionally trained turkey experts assist more than 4 million cooks through the Turkey Talk-Line, Butterball.com, Facebook, Twitter, Instagram, Live Chats and emails in the United States and Canada. With more than 50 staff members, the Turkey Talk-Line has the resources to answer questions from either English- or Spanish-speaking callers, as well as respond to questions via email.

About Butterball
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. -- producing more than 1 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality, food safety and animal well-being, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 45 countries. Butterball operates seven processing plants located in North Carolina, Arkansas and Missouri.

For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372). Visit ButterballCorp.com for corporate information about the company.

Please visit our Digital News Room for more materials and assets.

Editor's Note: Butterball Turkey Talk-Line experts are available for media interviews. For more information, please contact Edelman at 312-BB-MEDIA (312-226-3342).

1 The Butterball Ipsos poll was conducted March 22, 2016-April 5, 2016. A nationally representative sample of randomly-selected adults aged 21-65 residing in the U.S. was interviewed via Ipsos' 25-minute online survey.

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