Dear Subway, Love Freshii
TORONTO, March 21, 2017 (GLOBE NEWSWIRE) -- Freshii Inc. (TSX:FRII), the global leader in the health-casual restaurant business, released an open letter to Subway (Doctor's Associates Inc.)
Dear Subway,
?As a business owner, you're in a constant race against an ever-improving marketplace.?
These are the words of Fred DeLuca, the late great Founder and CEO of Subway Restaurants and the pioneer of healthier fast food in the 1980s and ?90s.
At Freshii, we share Fred's mission to make healthy food convenient and affordable for all citizens of the world. As Freshii's Founder & CEO, I am grateful to have met Fred and call him an inspiration.
So, we at Freshii want to see both of our brands thrive as we continue to work toward this common goal.
Fred's trailblazing spirit taught us a lot. Freshii is now the fastest-growing restaurant brand in the world; we opened our first 200 restaurants faster than McDonald's, Dominos and even Subway.
Our 15 consecutive quarters of strong same store sales growth are a testament to this and have helped our franchise partners grow their sales and profits. In fact, almost 30% of our new restaurant openings each year come from our current partners deploying their profits back into building more Freshii locations in their respective markets. We operate in 15 countries today and growing.
We know you are no stranger to growth. You have nearly 44,000 restaurants globally. That's more than either McDonald's or Starbucks. But too much of anything can be unhealthy. Respected restaurant industry analysts agree that Subway has overdeveloped its retail base, with too many restaurants chasing fewer customers. Industry analysts have said they believe Subway would be better off with 30,000 restaurants?still enough to dominate your niche, but with larger territories that would enable all your franchise partners to grow and prosper.
So, we have an idea. A sincere proposal to help Subway and fresh-food lovers everywhere.
Let's explore a partnership in which we together convert select Subway stores to Freshii restaurants in a quick, low-cost way. Let's continue to change the way the world eats, together.
Over time, we too will open thousands of Freshii restaurants around the world as we execute on our mission and Fred's. But we could get there faster together. We believe we'll be creating a better future centered around affordable entrepreneurship to reignite the entrepreneurial spirit across your entire system. We estimate average conversion costs, including equipment, will total around $75,000 and believe we can work together to help partners make this a reality.
Will this work? We know it will. We've already helped dozens of franchise partners from many iconic restaurant brands become successful Freshii partners by either converting their stores or bringing the Freshii brand into their portfolio. They're seeing increased sales and profits and feeling re-energized in growing a new healthy restaurant concept built for today's consumers. If you share Fred's dream, you'll be excited to share ours.
If you share Fred's passion, we'll get along like kale and quinoa. We hope SUBWAY (Doctor's Associates Inc.) will support this proposal. Your franchise partners and your customers will thank you.
Visit www.freshii.com/dearsubway for our proposed conversion designs, costs to convert and additional information on the transition.
I hope to hear from you soon. As Fred liked to say, ?Opportunity waits for no one.?
Love, Freshii
Matthew Corrin
Founder & CEO
Freshii Inc.
[email protected]
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/073dea41-f4a7-42df-8f75-4e67df28042b
About Freshii
Eat. Energize. That's the Freshii mantra. Freshii is a health-casual restaurant brand that serves fresh food designed to energize people on the go. With a diverse and completely customizable menu of breakfast, soups, salads, wraps, bowls, burritos, frozen yogurt, juices and smoothies served in an eco-friendly environment, Freshii caters to every taste and dietary preference.
Since it was founded in 2005, Freshii has opened hundreds of restaurants in cities and countries around the world. Freshii can be found in all location types from cosmopolitan cities, college campuses, suburban neighborhoods and malls to fitness clubs, airports and small towns.
Inquire about how to join the Freshii family: https://freshii.com/us/franchising.
Learn more about investing in Freshii: http://ir.freshii.com.
Learn about the Freshii brand: https://vimeo.com/195658178.
Find your nearest Freshii: http://www.freshii.com.
Follow Freshii on Twitter and Instagram: @freshii.
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