Through Their Exclusive Sales and Distribution Agreement with Frank's RedHot Beverage Products, Upper Street Marketing, Inc. Takes Another Step Toward Building a Next-Gen Beverage Empire
LOS ANGELES, CA--(Marketwired - December 13, 2016) - Upper Street Marketing, Inc. (OTC PINK: UPPR) announced today that its new subsidiary Ennoble Beverages (www.ennoblebeverages.com) has secured exclusive sales and distribution rights to the fast-growing Frank's RedHot Beverage portfolio.
Securing exclusive rights to this portfolio, which currently includes progressive adult beverages Frank's RedHot® Bloody Mary and Frank's RedHot® Caesar, is only the latest in Ennoble's move toward aggressively growing its business through a plan that combines the proven with bold new solutions.
Leveraging proven adult beverage gurus, Upper Street has tapped the talent that led Mike's Hard Lemonade to the $600M revenue-generator it is today. This team includes former chief financial officer (CFO) of Mike's Hard Lemonade U.S., Feza Sanigok, now serving as CEO and interim CFO, as well as former brand executive, Chris Pfeifer, who has taken on the roles of chief operating officer (COO) and chief marketing officer (CMO) at Upper Street. Aside from a deep understanding of progressive beverages, Sanigok and Pfeifer bring with them the proven promotional strategies that put Mike's on the map and fueled its unstoppable journey.
In an industry where distribution often determines success, Upper Street leaders are already in the process of developing a national distribution network, which Pfeifer refers to as "invaluable," while noting that "only a handful of those exist right now, belonging almost exclusively to large public companies."
Frank's RedHot Beverages, which boasted $1M in first-year sales (primarily test marketing), is a perfect example of what may be Ennoble's most important success differential: a focus on underdeveloped, high-growth-potential market segments and on expanding locally successful brands into national-scale names.
This sets it apart from publicly traded financial giants, such as InBev, MillerCoors, Constellation Brands and Boston Beer Company, who, at this stage of the game, consist primarily of declining brands.
About Upper Street Marketing, Inc.:
Upper Street Marketing combines decades of tactical branding experience with research-based intelligence to uncover, invest in and expedite the growth of companies displaying outstanding management and ROI potential. Upper Street Marketing is committed to shareholders first, subscribing to a business ideology promoting transparency, visibility, growth and value.
Forward-Looking Statements:
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for acquisitions and their performance thereafter. The terms and phrases "expects," "would," "will," "believes" and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing, Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing, Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing, Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing, Inc. that may cause actual results to differ are set forth in Upper Street Marketing, Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing, Inc.'s forward-looking statements. Upper Street Marketing, Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
News published on 13 december 2016 at 07:33 and distributed by:
