LOS ANGELES, CA--(Marketwired - December 13, 2016) - Upper Street Marketing, Inc. (OTC PINK: UPPR) announced today that its new subsidiary Ennoble Beverages (www.ennoblebeverages.com) has secured exclusive sales and distribution rights to the fast-growing Frank's RedHot Beverage portfolio.
Securing exclusive rights to this portfolio, which currently includes progressive adult beverages Frank's RedHot® Bloody Mary and Frank's RedHot® Caesar, is only the latest in Ennoble's move toward aggressively growing its business through a plan that combines the proven with bold new solutions.
Leveraging proven adult beverage gurus, Upper Street has tapped the talent that led Mike's Hard Lemonade to the $600M revenue-generator it is today. This team includes former chief financial officer (CFO) of Mike's Hard Lemonade U.S., Feza Sanigok, now serving as CEO and interim CFO, as well as former brand executive, Chris Pfeifer, who has taken on the roles of chief operating officer (COO) and chief marketing officer (CMO) at Upper Street. Aside from a deep understanding of progressive beverages, Sanigok and Pfeifer bring with them the proven promotional strategies that put Mike's on the map and fueled its unstoppable journey.
In an industry where distribution often determines success, Upper Street leaders are already in the process of developing a national distribution network, which Pfeifer refers to as "invaluable," while noting that "only a handful of those exist right now, belonging almost exclusively to large public companies."
Frank's RedHot Beverages, which boasted $1M in first-year sales (primarily test marketing), is a perfect example of what may be Ennoble's most important success differential: a focus on underdeveloped, high-growth-potential market segments and on expanding locally successful brands into national-scale names.
This sets it apart from publicly traded financial giants, such as InBev, MillerCoors, Constellation Brands and Boston Beer Company, who, at this stage of the game, consist primarily of declining brands.
About Upper Street Marketing, Inc.:
Upper Street Marketing combines decades of tactical branding experience with research-based intelligence to uncover, invest in and expedite the growth of companies displaying outstanding management and ROI potential. Upper Street Marketing is committed to shareholders first, subscribing to a business ideology promoting transparency, visibility, growth and value.
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