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World Finer Foods Adds On-Trend Brand I.M. Healthy to Its Portfolio of Premium Brands

BLOOMFIELD, NJ --(Marketwired - June 23, 2016) - Liberty Richter, a division of World Finer Foods, a leading supplier of specialty food, beverage and personal care products, welcomes the I.M. Healthy line to its select assortment of premium products.

I.M. Healthy, owned by The SoyNut Butter Company, brings a portfolio of peanut/tree nut and gluten free products that has been rated top in taste, nutrition and safety. With its selection of SoyNut Butters, Granolas and Corn Flake Crumbs, the I.M. Healthy line has truly paired nutritious with delicious.

Almost 20 years ago, founder Steve Grubb created non-GMO SoyNut Butter as a safe alternative to peanut butter that perfectly mimics the taste, texture and applications of peanut butter, just without the nuts! It's a perfect 1-to-1 allergy safe replacement for peanut butter.

Today this product can be found in most major supermarkets and specialty stores. Some of the largest school districts in America use SoyNut Butter as their replacement for peanut butter.

Now the I.M. Healthy line has expanded to offer the same peanut-free, gluten-free, dairy and egg-free quality in a variety of categories:
--  Original SoyNut Butter, Honey and Sugar Free, all available in creamy
    and chunky
--  Chocolate SoyNut Butter, a wonderful velvety taste with 60% less sugar
    and twice the protein of other chocolate or hazelnut spreads
--  Granola that merges gluten-free oats with SoyNut Butter and a variety of
    fruits for a perfect cereal, snack or parfait topping
--  Gluten-Free Southern Homestyle Corn Flake and Tortilla Crumbs that bake
    crisp and flavorful without the clumping or sogginess of other gluten-
    free breading

"We're excited the I.M. Healthy brand is joining our prestigious portfolio of specialty products," stated Susan Guerin, CEO of World Finer Foods. "Its commitment in providing tasty and practical products that are also allergy sensitive and on-trend is something we can build on. We look forward to expanding the brand's offerings into more households."

Mr. Grubb agreed, "Over the last two decades, I.M. Healthy has been placed in over 8,000 stores nationwide; however, to get to the next level we need to work with a company that has a successful track record of building brands across all classes of trade. World Finer Foods was the logical choice. We could not be happier with World Finer Foods and expect to see big things happening with the I.M. Healthy brand."

Visit the World Finer Foods booth #1036 at the Summer Fancy Food Show in New York City June 26-28, 2016 to learn more about I.M. Healthy and sample some of its delicious products.

About The SoyNut Butter Company

The SoyNut Butter Company, headquartered in Glenview, IL, strives to deliver natural, great tasting products that can be enjoyed by all. Through its I.M. Healthy brand, its products address the specific needs of individuals and institutions concerned with food allergies. I.M. Healthy SoyNut Butters, Granolas, Southern Homestyle Corn and Tortilla Crumbs are all peanut, tree nut, gluten, egg and dairy free; and all are certified Kosher. All products are made in the USA in peanut/tree nut-free facilities to ensure quality and safety. For more information visit www.soynutbutter.com

About World Finer Foods

World Finer Foods, based in Bloomfield, NJ, is recognized for building brands from around the globe since 1971. It is a leading distributor of more than 1,000 owned and third-party premium food, beverage and personal care items that are category leaders and household favorites. As the pioneer in specialty food, the Company has extensive relationships nationwide in all retail channels and is passionate about building both domestic and international brands. World Finer Foods is recognized by clients for its best in class sales and marketing teams, efficient systems and logistics, focus on innovation and seasoned expertise. For more information visit www.worldfiner.com

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Contact Information:

Company Contacts:
John Affel or Pepper Bynum
World Finer Foods - Marketing
[email protected] / [email protected]
Tel: 973-338-0300 x138 / 973-338-0300 x107

News published on 23 june 2016 at 09:03 and distributed by: