HOLLYWOOD, Fla., Feb. 22, 2019 /PRNewswire/ -- In its continued effort to support local families and business affected by the recent earthquake in Hokkaido, Hard Rock Japan hosted a complimentary four-day "Hard Rock Family Live" concert series featuring top national artists to perform during the week of Hokkaido's famous Sapporo Snow Festival. Hard Rock Japan received thousands of entries through an online ticket sweepstakes giveaway, resulting in over 5,300 fans from all over Hokkaido and mainland Japan being randomly selected to enjoy an immersive evening watching top artists Kyary Pamyu Pamyu, MIYAVI, Hatsune Miku and DA PUMP perform at Sapporo's Public Concert Hall Feb. 4-7.
As part of Hard Rock's dedication to inspiring young future artists around the globe, Hard Rock Japan also partnered with local music schools and dance groups to be the opening acts for all four bands. The opening acts included a Japanese traditional Taiko drum performance by Sapporo Sosei High School, a 63-piece brass band ensemble from Hokkai High School, a cappella group by Hokkaido University and a hip-hop dance performance/competition by Sapporo Ryukoku Gakuen that was judged by DA PUMP.
During the Hard Rock Family Live concerts, Hard Rock invited local guests with hearing disabilities to enjoy the shows with the assistance of a round shaped electronic device called a "Sound Hug." The prototype devices are wired to the sound system so that guests can experience the music in real-time, which is felt by varying levels of vibration along with strobing mood colors coming from the Sound Hug.
In addition to the Hard Rock Family Live concert series, Hard Rock sponsored a massive snow sculpture towering over four-stories showcasing Hatsune Miku, the 3D holographic Vocaloid popstar. Measuring 22 meters wide, 15 meters high and 15 meters front to back, it took roughly 2,000 members from the Japan Self Defense Force, hundreds of hours and 650 dump trucks carrying approximately 2-3 tons of snow each, to construct the enormous snow sculpture of "Miku."
"I am so proud Hard Rock Japan was able to be a part of this year's record-setting attendance during Sapporo's 70th Snow Festival event," said Ado Machida, president of Hard Rock Japan. "From our 'Hatsune Miku' snow sculpture sponsorship to our Hard Rock Family Live concerts, Hard Rock was able to give local residents and tourists a taste of what the future World-Class Hard Rock Entertainment Resort will bring to Hokkaido."
For more information about Hard Rock Japan, visit HardRock.co.jp.
About Hard Rock International
With venues in 76 countries, including 184 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Djerba, Tunisia, Gran Canaria, Spain and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.
For More Media Information:
Lauren Harrison / Kerry Anne Watson
The Zimmerman Agency ? 850.668.2222
[email protected]
Geoffrey Pointon
Director of Marketing, Japan
Hard Rock Hotels & Casinos
[email protected]
SOURCE Hard Rock International
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