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Fashionably Fabulous L.O.L. Surprise! Takes The Crown With Top Toy Awards


VAN NUYS, Calif., Feb. 16, 2019 /PRNewswire/ -- They're cute. They're fashionable. They're outrageous.  They're L.O.L. Surprise!® and, they've achieved worldwide phenomenon status in just two years! Last night at the Annual Toy Industry Awards, MGA Entertainment, Inc. (MGAE), one of the world's leading privately held toy and entertainment companies, was presented with the highest acclaimed award of the night for L.O.L. Surprise! ? Toy of the Year ?as well as Doll of the Year, Playset of the Year and License of the Year! 

L.O.L. Surprise!® achieves worldwide phenomenon status in just two years winning the highest acclaimed award ? Toy of the Year ? as well as Doll of the Year, Playset of the Year and License of the Year!

"Another major win for the MGAE Team -- TOY OF THE YEAR! Team MGAE makes the magic happen, year after year, and I am so proud," said Isaac Larian, CEO and Founder of MGA Entertainment, Inc. "MGAE was again the fastest growing toy company -- 4 years in a row of double- and triple-digit growth.  We are ready to take on 2019 with NEW, ORIGINAL innovations that connect with our fans and drive growth across our entire MGAE product portfolio."

Prior to Toy Fair, L.O.L. Surprise! captured worldwide domination in 2018, bringing home awards from The NPD Group for No. 1 Property of the Year and No. 1 Toy of the Year for Global (G13).* The brand also propelled MGA Entertainment from the No. 5 to No. 4 spot amongst the Top Toy Manufacturing Companies.** 

Coming off the heels of industry wins from around the world, L.O.L. Surprise! is primed to make 2019 even bigger and even more exceptional with the "Year of Surprises" initiative!  There will be exciting product introductions, epic entertainment shows and fan-favorite retail promotions.  L.O.L. Surprise! fans won't want to miss out!  

MGA Entertainment has a diverse roster of brands ready to debut at Toy Fair -- from collectibles to new products to celebratory anniversaries ? MGAE will keep fans asking, "What's Next?"

MGA Entertainment's BIG list of properties featured at Toy Fair 2019 include:

L.O.L. Surprise!

Poopsie Slime Surprisetm

BABY Born®

Kingdom Builderstm

Little Tikes®

VIRO Ridestm

The Original Moj Mojtm

Num Noms®

MGA Entertainment, Inc. New Logo

ABOUT MGA ENTERTAINMENT
MGA Entertainment, Inc., a consumer entertainment products company headquartered in Van Nuys, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise!®, Little Tikes®, Springlingstm Surprise, Num Noms®, Poopsie Slime Surprise!tm, Project Mc2 ®, Crate Creatures Surprise!tm, VIRO Ridestm and Zapf Creation®. Visit us at www.mgae.com.  

*Source: The NPD Group / Retail Tracking Service, January-December 2018
**Source: The NPD Group / U.S. Retail Tracking Service/ 2018 / Adjusted Dollars

SOURCE MGA Entertainment



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