Hiya Announces the Launch of Business Clear to Further Enhance the Accuracy of its Spam Detection Service for Carriers and OEMs
SEATTLE, Dec. 12, 2018 (GLOBE NEWSWIRE) -- Hiya, the industry leader in nuisance and scam call protection, today announced the launch of Business Clear, a new enhancement to their spam detection offering that is designed to ensure wanted calls from legitimate businesses are protected from being flagged as spam. Business Clear combines Hiya's real-time nuisance and scam detection with reputable industry registry information to recognize, properly manage, and correctly identify millions of legitimate businesses in the United States.
As the unwanted robocall problem continues to grow in the U.S., both consumers and businesses in the United States are feeling the sting from some call blocking services. Many are flagging genuine calls as scam due to poor spam detection intelligence, combined with a lack of knowledge into how different industries use phone calls. The consequences of getting accuracy wrong can be dire: important calls go missed and innocent businesses suffer when they are unable to reach their customers. In addition, mis-categorizing legitimate calls or labeling "nuisance" calls, such as fundraising or election campaigns, as "scam" inflates the problem and leaves consumers scared to ever pick up the phone. With the addition of Business Clear, Hiya ensures that it correctly classifies businesses, especially the ones that are too important to ever get wrong.
In total, more than 10 million businesses benefit from Business Clear, with special focus on the following key categories that tend to make the most outgoing phone calls, and suffer the most from being flagged incorrectly:
- Banks & Financial Services
- Higher Education
- Insurance Providers
- Credit Card & Loan Services
- Legal Service Providers
In addition, extra protection is provided to those industries deemed most critical. Business Clear guarantees that these critical services will never be caught up in a spam filtering block by Hiya. These include:
- Hospitals
- Elementary Schools
- Police Departments
- Fire Departments
- National Emergency Services
- 911 Departments
"With the pervasiveness of robocalls, of course we want to shield consumers from as many unwanted calls as possible. However, it's incredibly important that the industry doesn't mistake aggression for accuracy," said Jonathan Nelson, Director of Product Management, Hiya. "By properly categorizing businesses within our spam detection service, we can make sure that consumers are shielded from unwanted calls without missing the calls that are important to them."
Because Hiya's service operates on a per call, not per phone number basis, each individual call is assessed for the likelihood of being unwanted, regardless of the number involved. This means even if a number was previously flagged based on past calls, including those that may have been spoofed robocalls, it's assessed consistently. By helping to keep spam error rates (or "false positives") low, Business Clear enhances Hiya's existing call identity service to provide the most accurate caller identification service on the market.
About Hiya
Hiya is revolutionizing the way people make and receive phone calls. With a mission to provide a better phone experience, Hiya Caller and Business Profiles provide users with important context, giving them the right information at the right time. Through analysis of more than 10 billion calls per month, Hiya protects nearly 50 Million users from unwanted robo and spam calls globally. Hiya is available as a consumer app on Google Android and iPhone and is integrated into the phone experience for AT&T Call Protect, T-Mobile Name ID, ZTE Axon 7 and Samsung Galaxy S7, Galaxy S8, Galaxy Note8, Galaxy S9, and all A-Series and J-Series users worldwide. For more information, please visit www.hiya.com.
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