Made In Universal Lid Honored As One Of Time Magazine's 50 Best Inventions Of 2018
NEW YORK, Nov. 16, 2018 /PRNewswire/ -- Made In, the direct-to-consumer cookware company on a mission to redefine the modern kitchen, announces today that its Universal Lid has been selected as one of TIME Magazine's 2018 50 Best Inventions. The prestigious distinction indicates that the lid is "making the world better, smarter and even a little more fun," in the Food & Drink category. With this honor, the one-year-old company joins the pantheon of innovators recognized by TIME for creating something truly groundbreaking.
"It's surreal to have our work acknowledged on a global scale like this," said Made In Co-Founder Jake Kalick. "We created the Lid after interviewing hundreds of home chefs and learning exactly what they were looking for, so it's gratifying to hear that we're actually making a difference." Made In Co-Founder Chip Malt added, "Our goal from day one was to make premium cookware accessible for chefs at all skill levels and budgets, ultimately improving the kitchen experience as a whole. This recognition from TIME is an incredible honor, and we're looking forward to what the future holds."
Selected from hundreds of applicants around the world, Made In's Universal Lid was built to fit every pot and pan in the brand's collection. Crafted with a solid stainless steel core and premium silicone coating, it's an elegant combination of form and function. Three circular lips on its underside feature a proprietary curved construction ensuring a tight seal for quick boiling and heat retention. The thick steel eliminates warping, the silicone assists with grip and makes the lid dishwasher safe, and an offset handle aids with balance. Overall the Universal Lid reduces kitchen clutter and makes cooking easier and more intuitive.
The Universal Lid retails for $49 and is available online at madeincookware.com.
ABOUT MADE IN
Made In is a kitchen company creating premium culinary tools at approachable prices. Focused initially on American-made stainless clad cookware, Made In is expanding into other kitchen categories. Each product is created with the same ethos: going to the source of where that product is expertly and traditionally crafted and partnering with the best factories in each region. By selling direct to consumer, Made In offers customers these premium tools at 50%-60% of the price of the traditional competition. Incorporating extensive research from interviewing home cooks, Made In is able to innovate on products and provide the educational content for their customers to get the most out of them.
SOURCE Made In
News published on and distributed by:
