LOS ANGELES, Nov. 14, 2018 /PRNewswire/ -- Social Reality, Inc. (Nasdaq: SRAX), a digital marketing and consumer data management and distribution technology platform company, reported results for the three months ended September 30, 2018 and provided guidance for 2019.
"SRAX solves data challenges for all actors in the digital advertising ecosystem by building valuable verticals around specific data sets," stated SRAX's CEO and Chairman Christopher Miglino. "During the third quarter, through the sale of our healthcare vertical, we delivered proof of concept of our strategy to build, optimize and monetize digital marketing around three integrated areas of focus: industry data verticals, social media data and BIGtoken and our consumer data product.
"Today, we believe our industry verticals and social media solutions have substantial value. To capture the tremendous opportunity these assets have, we are investing in development and sales expansion. Year to date, we have launched several new products and increased our sales team from six at the beginning of the year to 22, the majority of whom are dedicated to SRAX solutions.
"Data accuracy is the largest area of uncertainty for marketers, and we are delivering a solution that is good for both the marketer and the consumer. Our consumer-powered data management and distribution system, BIGtoken, is positioned to revolutionize advertising by offering consumers choice, transparency and compensation for their data. By gathering information directly from the source, conducting multi-layer verification and providing data security, BIGtoken can solve data accuracy challenges the market faces. We have entered open beta, hired a VP of business development to help evangelize the system, and are excited about driving BIGtoken user growth.
"Overall, we expect to deliver significant revenue growth in 2019 and are confident about achieving our projected goals," concluded Miglino.
2019 Guidance
For 2019, the company estimates revenue will be between $20 million and $25 million with gross margins between 45% and 55% for the year.
Financial Results: Third Quarter 2018 Compared to Third Quarter 2017
SRAXmd contributed 37 days of revenue in 2018, compared to a full quarter in 2017.
Adjusted EBITDA is defined as earnings before interest, taxes, depreciation and amortization, and certain additional one-time expenses. It is not intended to represent a measure of performance in accordance with accounting principles generally accepted in the United States (GAAP). A detailed description and reconciliation of EBITDA and management's reasons for using this measure is set forth at the end of this press release.
Other Recent Corporate Highlights:
Conference Call
Management will review the results on a conference call with a live question and answer session today, November 14, 2018, at 4:30 p.m. ET/1:30 p.m. PT.
About SRAX
Social Reality, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management and distribution technology platform company. SRAX's technology delivers the tools to unlock data to reveal brands and content owners' core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX is developing a consumer-powered data marketplace where people can own and sell access to their data thereby users choice, transparency, and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties as set forth in our Annual Report on Form 10-K for the year ended December 31, 2017, and our subsequent Quarterly Reports on Form 10-Q as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
Contact Information:
Kirsten Chapman, LHA Investor Relations, +1 415 433 3777, [email protected]
SOCIAL REALITY, INC. | |||||
CONDENSED CONSOLIDATED BALANCE SHEETS | |||||
(unaudited) | |||||
September 30, | December 31, | ||||
2018 | 2017 | ||||
(Unaudited) | |||||
Assets | |||||
Current assets: | |||||
Cash and cash equivalents | $ | 14,423,573 | $ | 1,017,299 | |
Accounts receivable, net | 969,110 | 4,348,305 | |||
Prepaid expenses | 448,784 | 468,336 | |||
Other current assets | 417,813 | 300,898 | |||
Total current assets | 16,259,280 | 6,134,838 | |||
Property and equipment, net of accumulated depreciation | 153,619 | 154,546 | |||
Goodwill | 15,644,957 | 15,644,957 | |||
Intangibles - net | 1,832,323 | 1,642,760 | |||
Other assets | 451,145 | 28,598 | |||
Total assets | $ | 34,341,324 | $ | 23,605,699 | |
Liabilities and stockholders' equity | |||||
Current liabilities: | |||||
Accounts payable and accrued expenses | $ | 2,475,229 | $ | 5,010,815 | |
Total current liabilities | 2,475,229 | 5,010,815 | |||
Secured convertible debentures, net | 2,943,109 | 1,711,146 | |||
Total liabilities | 5,418,338 | 6,721,961 | |||
Commitments and contingencies (Note 13) | ? | ? | |||
Stockholders' equity | |||||
Preferred stock, authorized 50,000,000 shares, $0.001 par value, no shares issued or outstanding at September 30, 2018 and December 31, 2017, respectively | ? | ? | |||
Class A common stock, authorized 250,000,000 shares, $0.001 par value, 10,183,330 and 9,910,565 shares issued and outstanding at September 30, 2018 and December 31, 2017, respectively | 10,183 | 9,911 | |||
Class B common stock, authorized 9,000,000 shares, $0.001 par value, no shares issued or outstanding at September 30, 2018 and December 31, 2017, respectively | ? | ? | |||
Common stock to be issued | ? | 879,500 | |||
Additional paid in capital | 37,343,937 | 37,143,033 | |||
Accumulated deficit | (8,431,134) | (21,148,706) | |||
Total stockholders' equity | 28,922,986 | 16,883,738 | |||
Total liabilities and stockholders' equity | $ | 34,341,324 | $ | 23,605,699 |
SOCIAL REALITY, INC. | |||||||||||
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS | |||||||||||
THREE AND NINE MONTH PERIODS ENDED SEPTEMBER 30, 2018 | |||||||||||
(Unaudited) | |||||||||||
Three Months ended September 30, | Nine Months ended September 30, | ||||||||||
2018 | 2017 | 2018 | 2017 | ||||||||
Revenues | $ | 2,015,391 | $ | 5,554,182 | $ | 8,823,592 | $ | 16,861,449 | |||
Cost of revenue | 763,610 | 2,454,919 | 2,902,179 | 8,378,247 | |||||||
Gross profit | 1,251,781 | 3,099,263 | 5,921,413 | 8,483,202 | |||||||
Operating expense | |||||||||||
General, selling and administrative expense | 4,869,232 | 3,659,202 | 14,414,279 | 11,395,454 | |||||||
Write-off of non-compete agreement | ? | ? | ? | 486,750 | |||||||
Restructuring costs | ? | ? | ? | 377,961 | |||||||
Total operating expense, net | 4,869,232 | 3,659,202 | 14,414,279 | 12,260,165 | |||||||
Loss from operations | (3,617,451) | (559,939) | (8,492,866) | (3,776,963) | |||||||
Other income (expense) | |||||||||||
Interest income (expense) | (318,942) | (338,010) | (1,240,485) | (668,583) | |||||||
Amortization of debt issuance costs | (726,716) | (133,224) | (1,531,963) | (898,932) | |||||||
Total interest expense | (1,045,658) | (471,234) | (2,772,448) | (1,567,515) | |||||||
Gain on sale of assets | 23,978,389 | ? | 23,978,389 | ? | |||||||
Other non-operating income (expense) | 9,758 | ? | 4,498 | ? | |||||||
Total other income (expense) | 22,942,489 | (471,234) | 21,210,439 | (1,567,515) | |||||||
Income (loss) before provision for income taxes | 19,325,038 | (1,031,173) | 12,717,573 | (5,344,478) | |||||||
Provision for income taxes | ? | ? | ? | ? | |||||||
Net income (loss) | $ | 19,325,038 | $ | (1,031,173) | $ | 12,717,573 | $ | (5,344,478) | |||
Net (loss) income per share, basic and diluted | $ | 1.91 | $ | (0.13) | $ | 1.26 | $ | (0.67) | |||
Weighted average shares outstanding, basic and diluted | 10,112,804 | 8,115,790 | 10,121,717 | 8,008,717 |
SOCIAL REALITY, INC. | |||||
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS | |||||
THREE AND NINE MONTH PERIODS ENDED SEPTEMBER 30, 2018 | |||||
(Unaudited) | |||||
Nine Months ended September 30, | |||||
2018 | 2017 | ||||
Cash flows from operating activities: | |||||
Net income (loss) | $ | 12,717,573 | $ | (5,344,478) | |
Adjustments to reconcile net loss to net cash used by operating activities: | |||||
Stock based compensation | 1,756,795 | 947,968 | |||
Gain on sale of SRAXmd | (23,978,389) | ? | |||
Amortization of debt issue costs | 325,791 | 515,082 | |||
Amortization of debt discount | 1,206,172 | 383,850 | |||
PIK Interest expense accrued to principal | ? | 51,323 | |||
Write-off of non-compete agreement | ? | 486,750 | |||
Provision for bad debts | (8,600) | (181,702) | |||
Depreciation expense | 30,730 | 14,240 | |||
Amortization of intangibles | 512,308 | 358,698 | |||
Changes in operating assets and liabilities: | |||||
Accounts receivable | 1,816,668 | 1,377,870 | |||
Prepaid expenses | (196,929) | (209,007) | |||
Other assets | (119,462) | 12,762 | |||
Accounts payable and accrued expenses | (3,005,533) | (721,272) | |||
Unearned revenue | ? | 67,516 | |||
Cash used in operating activities | (8,942,876) | (2,240,400) | |||
Cash flows from investing activities: | |||||
Purchase of equipment | (29,803) | (97,287) | |||
Development of software | (701,871) | (454,368) | |||
Proceeds from SRAXmd | 22,980,824 | ? | |||
Cash provided by (used in) investing activities | 22,249,150 | (551,655) | |||
Cash flows from financing activities: | |||||
Proceeds from the issuance of common stock, net | ? | 3,820,001 | |||
Proceeds from the issuance of common stock in conjunction with warrant exercised | 100,000 | ? | |||
Repayments of note payable and PIK interest | ? | (3,996,928) | |||
Proceeds from secured convertible debentures, net | ? | 2,136,629 | |||
Net cash provided by financing activities | 100,000 | 1,959,702 | |||
Net increase (decrease) in cash and cash equivalents | 13,406,274 | (832,353) | |||
Cash and cash equivalents, beginning of period | 1,017,299 | 1,048,762 | |||
Cash and cash equivalents, end of period | $ | 14,423,573 | $ | 216,409 | |
Supplemental schedule of cash flow information: | |||||
Cash paid for interest | $ | 758,767 | $ | 649,199 | |
Cash paid for taxes | $ | ? | $ | ? | |
Supplemental Schedule of noncash financing activities: | |||||
Common stock issued for preferred stock conversion and vesting grants | $ | ? | $ | 52 | |
Vesting of common stock award | $ | 150,000 | $ | ? | |
Issuance of placement agent warrants | $ | ? | $ | 249,028 | |
Issuance of common stock to be issued, issued now | $ | 879,500 | $ | 100 | |
Shares issued for convertible note conversions | $ | 300,000 | $ | ? |
SOCIAL REALITY, INC.
NON-GAAP TO GAAP RECONCILIATION
THREE AND NINE MONTH PERIODS ENDED SEPTEMBER 30, 2018
(Unaudited)
Social Reality's management evaluates and makes operating decisions using various financial metrics. In addition to the company's GAAP results, management also considers the non-GAAP measure of Adjusted EBITDA. Adjusted EBITDA is defined as income from operations before depreciation and amortization expenses, stock-based compensation and one-time financing and transaction expense. Management believes that this non-GAAP measure provides useful information about Social Reality's operating results. The tables below provide a reconciliation of this non-GAAP financial measure with the most directly comparable GAAP financial measure. This non-GAAP measure should be considered a supplement to, and not a substitute for, or superior to, financial measures calculated in accordance with GAAP.
For the Three Month Period Ended September 30, | ||||||
2018 | 2017 | |||||
Net Income or (loss) | $ | 19,325,038 | $ | (1,031,173) | ||
plus | ||||||
Equity Based compensation | 594,985 | 326,641 | ||||
Adjusted net loss | $ | 19,920,023 | $ | (704,532) | ||
(Gain) or loss on sale of assets | (23,978,389) | - | ||||
Interest Expense | 1,045,658 | 471,234 | ||||
Other non-operating expenses | (9,758) | - | ||||
Depreciation and amortization | 172,838 | 140,551 | ||||
Adjusted EBITDA | $ | (2,849,628) | $ | (92,747) |
SOURCE SRAX
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