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Open Road Integrated Media Announces Q3 Sales Up Led by a 30.8% YoY Increase in September


NEW YORK, Nov. 14, 2018 /PRNewswire/ -- Open Road Integrated Media (OR/M) reported strong sales for Q3 2018 fueled by the rapid expansion of Open Road Ignition (Ignition), a marketing services program for publishers based on a revenue-share partnership. Ignition delivered a 719.2% increase in revenue and an average revenue uplift of 171.4% across all partner titles in the program.

"Ignition has 28 publishers whose 5,106 titles are being served to millions of consumers through OR/M's communities of readers," said Paul Slavin, CEO. "We're not slowing down ? we are adding partners rapidly. These publishers are choosing Ignition because the service generates significant revenue, stimulates demand for their authors, and provides them with a turnkey digital solution for their titles. The OR/M team is doing a fantastic job building and innovating for these publishers."

Morgan Entrekin, CEO and Publisher of Grove Atlantic has several hundred titles in the program: "Our partnership with Open Road has dramatically increased the sales of a wide range of our backlist titles. The increased revenue for both Grove and the authors is great?but even more exciting is that this initiative is helping introduce these worthy books to new readers."

OR/M's company-wide financials show a year-over-year quarterly revenue increase of 13.8%, an overall 53.9% improvement in contribution profit, and a 127.8% improvement in EBITDA, amounting to record profits for the company in Q3 2018.

Highlights:

About Open Road Ignition

Ignition is a suite of tiered marketing services that offers publishers, brands, and authors OR/M's consumer marketing and sales expertise. The highest level is a revenue-share program in which OR/M manages the complete 360-degree marketing for selected titles. Once the partner's baseline revenue is met, OR/M shares all sales over baseline with the participating publisher. Although the publishing industry has traditionally reported consistent year-over-year declines in ebook sales, the partner pays nothing until OR/M have exceeded sales from the previous period.

About Open Road Integrated Media

Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world; their network of digital properties produces compelling stories that keep audiences engaged?across devices and around the world.

Media Contact:
Mary McAveney
Open Road Integrated Media
[email protected] 
Phone: 212.691.0900

SOURCE Open Road Integrated Media



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