Le Lézard
Classified in: Science and technology
Subject: SVY

Customer engagement: worldwide forecast 2018-2022


LONDON, Nov. 13, 2018 /PRNewswire/ -- "Omni-engagement on smartphone apps will drive short-term revenue growth in the customer engagement segment; virtual assistants will be widely adopted by operators to improve the customer experience."



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The worldwide customer engagement market is forecast to grow from USD14.2 billion in 2017 to USD14.4 billion in 2022 with a CAGR of 0.2%, driven by telecoms operators' push to deliver omni-engagement on smartphones in the short term and to adopt virtual assistants. Professional services spending will decline as revenue from call centre outsourcing declines.

THIS FORECAST REPORT PROVIDES:
a detailed, 5-year worldwide forecast for spending in the customer engagement market, split into:
    - four application segments: engagement platforms, sales, marketing and customer service
    - two delivery types: product-related and professional services
    - four telecoms services: mobile, IoT, consumer fixed and business fixed
    - eight geographical regions: Central and Eastern Europe (CEE), developed Asia?Pacific (DVAP), emerging Asia-Pacific (EMAP), Latin America (LATAM), the Middle East and North Africa (MENA), North America (NA), Sub-Saharan Africa (SSA) and Western Europe (WE).
- an examination of key market drivers and inhibitors, and how they will change during the forecast period
- analysis of the business environment and regional dynamics that will influence the customer care systems market
- a detailed market definition
- recommendations for communications service providers (CSPs) and vendors.



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