Le Lézard
Classified in: Tourism and vacations
Subject: PER

Tourism Toronto Announces Executive Appointments


TORONTO, Nov. 13, 2018 /CNW/ - Tourism Toronto announced new executive appointments today, aligned with the organization's strategic priorities. Andrew Weir has been named to the new position of Executive Vice President, Destination Development, and Jon Mamela will join Tourism Toronto as Executive Vice President and Chief Marketing Officer. Both appointments take effect on January 1, 2019.

"Modern destination marketing is more holistic than just marketing alone and it takes an active role in shaping how Toronto continues to evolve as a top global destination," said Johanne Bélanger, President and CEO of Tourism Toronto. "Leading this new initiative, Andrew will become the champion for the visitor experience and key connector for the tourism industry with business leaders and government officials to help shape the policy and business environment to spur continued growth for the visitor economy in Toronto and the region."

"Jon is a true leader in destination marketing in Canada. His experience and success building national marketing programs ? and expanding those programs into international markets and through new strategies and technologies ? will help us inspire more travellers and drive more business to Toronto in the years ahead," said Ms. Bélanger.

Jon Mamela joins Tourism Toronto after five years with Destination Canada as SVP and Chief Marketing Officer where he led the organization's digital marketing and sales transformation and achieved consecutive year-over-year growth resulting in new record highs for international visitation to Canada. Prior to Destination Canada, Jon built his marketing and sales career over the past twenty years in the travel sector with Four Seasons Hotels & Resorts, Fairmont Hotels and Resorts, and Travel Alberta, as well as in the consumer packaged goods industry with Procter & Gamble.

"I'm truly excited to be returning to Toronto and joining an organization that has directly impacted the city and region's global reputation as a must-visit destination in Canada. I look forward to joining an outstanding team where I can bring my combination of tourism and hotel experience to help drive further growth," said Mr. Mamela.

Andrew Weir has been with Tourism Toronto for the past 13 years. For the past four years, he has served as EVP and Chief Marketing Officer, during which time he led the development of a new tourism brand and campaign for Toronto that has won numerous national and international awards for destination marketing. Prior to that, Mr. Weir was Vice President, Communications for nine years. Earlier in his career, he served as Communications Director to a provincial Cabinet Minister and worked in communications in the biotech and medical device sector.

"The past five years have seen unprecedented tourism growth in Toronto. I'm excited to lead the work of identifying and developing ways of improving the destination experience, and forging stronger connections between tourism and other business sectors to drive sustained growth for our city and region," said Mr. Weir.

Toronto's tourism sector is a key economic driver for the city and region. As Canada's most-visited destination, Toronto welcomes more than 43 million people each year for leisure, business, conventions, to visit family and to experience the vibrancy of Canada's Downtown. Visitors spend $8.8 billion per year in Toronto, supporting the jobs of 315,000 people who work in tourism and hospitality throughout the region.

About Tourism Toronto

Tourism Toronto is the official destination marketing organization for the region, "Canada's Downtown" ? encompassing Toronto, Mississauga and Brampton. With sales and marketing programs in key markets around the world, Tourism Toronto promotes the Toronto region as a remarkable destination for tourists, convention delegates and business travelers. Tourism Toronto operates in partnership with the City of Toronto, the Greater Toronto Hotel Association and the Ontario Ministry of Tourism, Culture and Sport. For more information please visit SeeTorontoNow.com.

SOURCE Tourism Toronto


These press releases may also interest you

at 09:00
The Commerce Casino & Hotel, home to the largest poker room in the world, proudly announces an exciting partnership with the richest, most prestigious, and longest-running poker series ? the World Series of Poker® (WSOP®). This collaboration...

at 06:02
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major...

at 04:00
"The tourism data for Milan in 2023 reached an all-time high, and it's a success we must share among many stakeholders, both public and private, including the dense network of accommodation facilities in the city. We need virtuous examples like Hotel...

at 03:59
Timekettle, a fast-growing cross-language communication solutions innovator, has successfully wrapped up its #SpringTravelWithTimekettle campaign on Instagram. Running from March 18 to 24, Timekettle encouraged global travelers to share their...

at 02:00
- Hoping Guests Will Experience New Value of Traveling in Japan - Sumitomo Fudosan Villa Fontaine Co., Ltd., a Sumitomo Realty Group, has begun offering guestrooms featuring Japan Airlines, a major Japanese carrier, Hatsune Miku, LINE FRIENDS, and...

28 mar 2024
Thursday 28/03/2024 Daily Grand Regular Draw06, 27, 32, 42, 49 Grand No 05 POKER LOTTOWinning Hand: 3-D, 9-S, 6-C, 2-D, 6-H.  Legend: C = CLUB, H = HEART, S = SPADE, D = DIAMOND J = JACK, Q = QUEEN, K = KING, A = ACE   MEGA DICE LOTTO11, 12, 20, 32,...



News published on and distributed by: