Tourisme Montréal and Feidao partner to offer Chinese tourists a better experience

MONTRÉAL, Nov. 7, 2018 /CNW Telbec/ - Tourisme Montréal has partnered with Feidao, a new mobile platform available within the WeChat app, to offer Chinese tourists a better experience in Montréal. This comprehensive tool includes a mobile travel guide that's tailored to Chinese travel and consumption habits. It's designed to make it easier for Chinese visitors to discover the city. Tourisme Montréal will share all of its content, translated into Mandarin, on the app. A QR code for downloading the app will be displayed in Montréal's key tourist centres.

"China is Montréal's second-largest overseas market. This partnership will enable us to strengthen our position as a must-see destination for Chinese tourists. We're thrilled to be teaming up with an innovative firm like Feidao as part of our broader efforts to promote Montréal to the Chinese market," said Pierre Bellerose, Vice-President, Tourist Welcome and Innovation at Tourisme Montréal.

Given that more than 80% of transactions in China are currently completed using mobile payment apps, introducing Feidao is a timely strategy for attracting this fast-growing market segment. It gives Chinese tourists access to an e-commerce service through WeChat Pay, a Chinese mobile payment method. This option reflects their spending habits and cashless lifestyle.

"Feidao is very excited about this partnership, which coincides with the official Canada-China Year of Tourism 2018. The partnership also ties in perfectly with Tourisme Montréal's Bonjour Chine certification, created to help tourism professionals learn how to better serve the Chinese market," said Clara Lajeunesse, founder of Feidao.

About Feidao
Feidao is a mobile e-commerce and travel app designed to help Chinese visitors make the most of their stay in Canada. As a comprehensive solution that includes translation, promotional and e-commerce services, Feidao connects the Canadian tourism industry to the Chinese market. The company was created in April 2018 by Clara Lajeunesse and was selected for the MT Lab incubation program, North America's first incubator focussed on innovation in tourism, culture and entertainment. For more information, visit feidaoapp.com/.

About Tourisme Montréal
Tourisme Montréal is a private, non-profit organization that works to position Montréal as an international-calibre leisure and business travel destination. The organization leads innovative tourist welcome strategies with a twofold objective: ensuring that visitors enjoy a quality experience and maximizing the economic benefits of tourism. Uniting more than 900 tourism professionals, Tourisme Montréal plays a leading role in the management and development of Montréal's tourism business, and makes recommendations on issues surrounding the city's economic, urban and cultural development. For more information, go to www.mtl.org.

SOURCE Tourisme Montréal