Le Lézard
Classified in: Tourism and vacations, Business
Subject: LIC

Leading MICE Industry Associations Come Together to Make the Industry Stronger


DALLAS, Oct. 17, 2018 /PRNewswire/ -- While tourism has long been seen as a tool for economic development, more and more regions and cities around the globe are recognizing the vital part Meetings, Incentives, Conventions and Exhibitions (MICE) play on economic growth with MICE delegates contributing as much as four times more per visit than a leisure tourist. This knowledge is driving the demand for experienced MICE professionals.

In a constantly changing world and competitive landscape, MICE professionals need specialized, credible competencies and resources to help them learn, adapt and evolve to stay ahead of the game. That's why the leading associations in the industry have joined forces to develop the best MICE workforce in emerging markets outside of the U.S. and Canada.

Bringing together the power of International Association of Exhibition and Events (IAEE), Meeting Professionals International (MPI) and Society for Incentive Travel Excellence (SITE), the Global MICE Collaborative provides professional resources on exhibitions, meeting and event planning and incentive travel to foster the development of the MICE profession?and MICE professionals?in these regions.

"The Global MICE Collaborative will be the world's first comprehensive community for Meeting, Incentive, Convention and Exhibition (MICE) professionals," commented Paul Van Deventer, president and CEO at MPI. "We are honored to be a part of this collaborative that brings together the power of MPI, IAEE and SITE, providing world-class resources to educate, advance and transform the MICE community globally."

The Global MICE Collaborative is the only worldwide solution that accelerates MICE workforce development and destination awareness through competency-building, live events, research, consulting and access to a vibrant community of experienced professionals. Here's how:

Many cities and regions are investing in infrastructure to increase their appeal as a MICE destination. However, they often lack the know-how and human capital to deliver meetings, incentives, events and exhibitions to international standards. By engaging with the Global MICE Collaborative, destinations will benefit through increased awareness and heightened professionalism that will ultimately attract more MICE business.

The Global MICE Collaborative will initially be marketed to destination marketing organizations and individuals outside the US and Canada, as a "go-to" resource for MICE.

To learn more about the Global MICE Collaborative go to www.micecollaborative.com

About MPI
Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and its Plan Your Meetings audience. It has more than 90 chapters and clubs in 19 countries. "When we meet, we change the world." www.mpi.org

Media Contact:          Mary Lester, [email protected]; 214-490-3480      

 

SOURCE Meeting Professionals International


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