Publicis Groupe UK agencies prove effectiveness in creativity for big clients
LONDON, Oct. 10, 2018 /PRNewswire/ -- Publicis Groupe UK agencies have won a total of two Golds, four Silvers and one Bronze at the IPA Effectiveness awards this week.
The highly-coveted prizes were awarded to BBH, POKE, Publicis London and Starcom.
BBH was awarded the advertising industry's top accolades, the prestigious IPA Effectiveness Company of the Year and Grand Prix.
BBH picked up a gold award, for transforming Audi's UK business and helped become no.1 for brand desire, sell more higher spec cars and grow 3x faster than the market. The agency also picked up three Silvers respectively for Barclays, Virgin Media and Weetabix and one bronze for IAG Cargo.
The IPA commented that 'This is the mark of Bartle Bogle Hegarty London at its best: a combination of strategic rigour and creative ambition.'
POKE, Publicis London and Publicis Italy have been recognised for their work with Heineken, winning the Tim Broadbent Prize for Best International, Best Multi-Market and a Silver IPA award. The game changing Heineken work delivered YOY volume growth in UCL markets of 13.7% and increased global brand penetration by 5%.
Starcom was also recognised with a gold IPA for its work with Lidl. Following the launch, the brand's market share peaked at 5.3%.
Annette King, CEO of Publicis Groupe UK, commented: "I am incredibly proud of our agency brands and big clients who were recognised for their work, not just for their creative performance but delivering thorough strategies that have helped improve growth for our respective clients.'
Seventy papers were entered into this year's Awards and were evaluated by an esteemed panel of client and industry judges led by Chair of Judges, ITV CEO Dame Carolyn McCall, Convenor of Judges Neil Godber and Deputy Convenor Sue Unerman.
The 2018 IPA Effectiveness Awards are the world's most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity.
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