Le Lézard
Classified in: Business
Subjects: CON, PDT, JVN

Hublot and Pop-Ups That Make a Lasting Impression



PORTO CERVO, Italy, July 3, 2015 /PRNewswire/ --

Summer getaways with Lang Lang in Porto Cervo & St Tropez 

Summer has just begun. The diaries of the Swiss watchmaker and the talented pianist are booked up. Stopping off from his world tour-with more than 80 dates from Singapore to London via San Francisco-Lang Lang gave two pop-up concerts in two temporary summer sites. 30 minutes of improvisation for moments that will last forever. 

     (Logo: http://photos.prnewswire.com/prnh/20150703/228133LOGO )

     (Photo: http://photos.prnewswire.com/prnh/20150703/228134 )

     (Photo: http://photos.prnewswire.com/prnh/20150703/228135 )

     (Photo: http://photos.prnewswire.com/prnh/20150703/228136 )

Like a real rock star, the 32 year old virtuoso has conquered the word of music in its broadest sense. With his trendy look, his talent and his generosity, he transcends classical music and blends every tempo. His renowned duos with the Four Horsemen from Metallica, Jazzman Herbie Hancock or the Tenor Placido Domingo have demonstrated his boundless mastery of the ivories and the ease with which he permanently reinvents himself. His spontaneous music is built from improvisations. Lang Lang is audacious and sets out to surprise. No repertoire is beyond him. This on stage phenomenon has followed an atypical route to stardom and he has a sparkling and generous personality whose aura melds perfectly with the Hublot philosophy.

The internationally renowned prodigy did not shrink back from adding to the 80 tour dates that already fill his diary. Two locations, two audiences and two improvised repertoires for two exclusive concerts. His passion makes the young man tireless. He has boundless energy and takes pleasure in sharing his music and emotions. It would appear that he has more in common with Hublot than first meets the eye.

Musical summer getaways
Destination - The Mediterranean coast

PORTO CERVO  July 1, 2015  

The young pianist gave an original and unique private concert in Harrods' Village in the heart of the Porto Cervo Marina. Lang Lang improvised on stage for 30 minutes drawing his inspiration from his surroundings. An exclusive concert on the sidelines of his world tour, to which 50 friends and elected representatives were invited by Hublot.

Lang Lang came to the Emerald Coast by boat. Like many artists, the virtuoso has his rituals and his cherished items; he never performs without his own piano, a Steinway, and his watch, a Big Bang Carbon Bezel Baguette Diamonds.

The fact he was there on that day was not down to chance. A major event occurred on July 1, the official inauguration of the Hublot summer store in the Harrods' village at Porto Cervo, of which Hublot is a partner. Ten golden fingers cut the ribbon.

ST TROPEZ July 2, 2015  

600 km and a few hours later, the pianist landed in St Tropez,and was welcomed by Jean-Claude Biver, Chairman of Hublot and Chairman of LVMH Watches Division. After a warm welcome in keeping with Hublot's style, all the guests went to Club 55 to celebrate his birthday.

Early in the evening, Lang Lang was expected in the heart of the Citadelle. He performed in the famous Place des Lices at White 1921, a pop-up boutique hotel. The virtuoso gave free reign to his imagination for 30 minutes of improvisation.

This concert also marks Hublot's support for Lang Lang's work to prevent illegal trading in ivory from elephant tusk. The young prodigy is committed to supporting the Ivory Free campaign with Wild Aid, The African Wildlife Foundation and Save the Elephants. Hublot is backing the cause for two months starting in July by donating part of the profit from its St-Tropez store.

 

SOURCE HUBLOT


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