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Now We Have a Plan: Dame Ellen MacArthur Presents the Circular Economy at TED

COWES, England, July 3, 2015 /PRNewswire/ --

Dame Ellen MacArthur, founder of the Ellen MacArthur Foundation, featured on TED.com this week following the video launch of her circular economy presentation at TED Global 2015 in Vancouver.

TED.com, which is dedicated to 'ideas worth spreading', provides a platform for thought leaders to share their insights with a global audience. The video of Dame Ellen's appearance at TED2015 last March has been watched over 100,000 times in its first 24 hours of release, enabling viewers from all over the world to engage with the circular economy framework for the first time.

After three years of research and insight gathering, Dame Ellen established the Ellen MacArthur Foundation in 2010 with a mission to accelerate the transition to the circular economy - a more prosperous, regenerative and restorative economic system, in which growth does not depend on the consumption of finite resources.

The inspiring ideas presented by Dame Ellen at TED will be explored further in the online Disruptive Innovation Festival, 2-20 November 2015, which is curated by the Ellen MacArthur Foundation. The Disruptive Innovation Festival showcases how thought leaders, business innovators, thinkers, makers, learners and doers are challenging the linear 'take-make-dispose' model of the economy, and invites participants to get involved through online and face-to-face events - to highlight 'ideas worth implementing'.

View Dame Ellen MacArthur's presentation on TED http://www.ted.com/talks/dame_ellen_macarthur_the_surprising_thing_i_learned_sailing_solo_around_the_world

Register for the Disruptive Innovation Festival 2015 https://www.thinkdif.co/user/register

Contribute a session at the Disruptive Innovation Festival 2015 https://www.thinkdif.co/contribute

Notes to editors:  

1. The Ellen MacArthur Foundation 

The Ellen MacArthur Foundation was created in 2010 to accelerate the transition to a circular economy. The Foundation's work focuses on three areas: insight and analysis, business and government, and education and training. With Knowledge Partner, McKinsey & Co, the Foundation works to quantify the economic potential of the circular model and to develop approaches for capturing this value. The Foundation collaborates with Global Partners (Cisco, Kingfisher, Philips, Renault, Unilever), and its CE100 network (businesses, governments and cities), to develop circular business initiatives and build capacity. The Foundation is also creating a global teaching and learning platform on the circular economy, encompassing work with leading universities, schools and colleges, and online events such as the Disruptive Innovation Festival.

@circular economy

2. The Disruptive Innovation Festival, 2-20 November 2015 

The Disruptive Innovation Festival (DIF) is an online festival curated by the Ellen MacArthur Foundation to provide participants with an abundance of opportunities for exploring the future economy. The DIF showcases how the linear 'take make and dispose' model is being challenged and replaced by a more prosperous regenerative and circular economy. It offers more than 200 hours of curated online sessions and face-to-face events by thought-leaders, entrepreneurs, businesses, makers, learners and doers who are invited to share their ideas and insights. Registered participants have exclusive access to festival content, and the opportunity to contribute by hosting an open-mic session. 


For more information, please contact:
Clare Mucklow, +44(0)7710-966-864, clare.mucklow@ellenmacarthurfoundation.org

SOURCE Ellen MacArthur Foundation

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