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Classified in: Business
Subject: TNM

PDC BRANDStm acquires Cantu® and Bodycology® from Advanced Beauty Inc.



STAMFORD, Conn., July 1, 2015 /PRNewswire/ -- Beauty and personal care company, PDC BRANDS, has added two more leading trademarks to its growing portfolio of top-selling consumer-goods brands.

PDC BRANDS(TM) acquires Cantu and Bodycology

Founded in the early eighties with roots in affordable fine fragrances, PDC BRANDS has doubled their sales and profits since joining forces with Boston based private-equity firm, Yellow Wood Partners, in late 2012.  PDC BRANDS is emerging as a leading purveyor of beauty, personal care, and wellness brands with a focus on mass-market retail.  PDC BRANDS' portfolio includes America's #1 Men's and #1 Women's Fine Fragrance brands at mass-market, Body Fantasies® and BOD Man®. Additionally, the company's core brands include the #1 Adult Bath Care brand, Dr Teal's®, and the #2 Specialty Bath brand, Calgontm, among others1.

The recent addition of Bodycology®, the #1 Specialty Bath brand in the U.S.2 mass-market, solidifies PDC BRANDS' position as an industry leader ? bringing the best of prestige beauty and specialty retail to mass-market consumers at affordable prices. 

Cantu®, the fastest-growing multi-cultural hair care brand in the U.S.3, is quickly cementing its position as a go-to solution for the unique needs of naturally textured hair.  Customer favorites include Cantu Shea Butter Leave-In Conditioning Repair Cream, Cantu Coconut Curling Cream, and Cantu Moisturizing Curl Activator Cream.

As one of the fastest growing players in the personal care products industry, PDC BRANDS' annual global retail sales are estimated at $400 million USD.   

PDC BRANDS
Founded in 1981, Connecticut-based PDC BRANDS is a leading beauty, personal care and wellness company. PDC BRANDS markets high quality products at accessible prices across multiple consumer-product categories such as Fine Fragrance, Bath and Body Care, and First Aid.  PDC BRANDS portfolio of products can be found at major mass, chain drug, grocery and specialty retailers throughout the USA and in 40 markets globally.

YELLOW WOOD PARTNERS
Yellow Wood Partners is a Boston-based private equity firm focused on investing in consumer products brands and companies. The Yellow Wood approach places a greater focus on industry knowledge of the consumer space as well as the firm's functional operational capabilities in the selection, diligence and management of the firm's investments. Yellow Wood has also established a more appropriate alignment of interests among all the stakeholders in the firm, including the operating management teams of their portfolio companies, their private equity investors and the Yellow Wood principals. And so, Yellow Wood was created with the motto: "Taking the road less traveled in private equity." For more information, please visit: www.yellowwoodpartners.com.

1 Nielsen Retail Sales, Latest 52 weeks ending  6.13.15, Total U.S. xAOC
2 Nielsen Retail Sales, Latest 52 weeks ending 6.13.15, Total U.S. xAOC
3 Nielsen Retail Sales, Latest 52 weeks ending 6.13.15, Total U.S. xAOC

Logo - http://photos.prnewswire.com/prnh/20150701/227632LOGO

SOURCE PDC BRANDS


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News published on 1 july 2015 at 17:03 and distributed by: