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Sustainability Initiatives Can Drive Corporate Revenue Growth And Innovation, New Research Shows



NEW YORK, July 1, 2015 /PRNewswire/ -- Sustainability innovation is powering business growth, according to a new research report published this week. Between 2010 and 2013, revenues from company-defined portfolios of sustainable products and services grew by 91 percent among the companies examined in the report. For S&P Global 100 companies that break out revenue for sustainable products or services separately, that revenue stream grew at six times the rate of overall company results.

The new study, Driving Revenue Growth Through Sustainable Products and Services, is authored by Thomas Singer, a principal researcher in corporate leadership at The Conference Board. The research was supported by the Investor Responsibility Research Center Institute (IRRCi). Register here or at http://bit.ly/1HjxLot for a webinar to review the report findings on Tuesday, July 14, 2015, at 2:00 PM ET.  Download the research here

"It's a totally false dichotomy to suggest that sustainability somehow comes at the expense of growing a company," said Jon Lukomnik, IRRCi executive director. "In fact, leading corporations are realizing a substantial and positive impact on revenue from their sustainability products and services. The trend we're seeing is that corporate sustainability programs are evolving from adhering to the best environmental, social, and governance standards to becoming a critical element of a company's growth strategy."

"More than a matter of responsibility or reputation, sustainability has become a potentially lucrative business strategy for a broad range of companies," said Singer, report author and a principal researcher with The Conference Board. "In addition to quantifying that impact using revenue and R&D spending data attributed to sustainable products and services, we examined how companies are seizing the opportunity on the ground through in-depth case studies of sustainability leaders."

The twelve companies profiled include Allianz, BASF, Caterpillar, Dow Chemical, DuPont, GE, IBM, Johnson & Johnson, Kimberly-Clark, Philips, Siemens and Toshiba.

Key findings from the report:

Despite significant advancements in guidelines and standards related to corporate sustainability reporting, this area of corporate sustainability is still nascent. Companies operate under their own guidelines and methodologies, leading to limited and unstandardized data. This research acknowledges the "wild west" nature of this evolving field and the efforts of a small but growing group of companies that are trailblazers within it. As such, this report should be viewed as a first step?and invitation?to advance the analysis of corporate sustainability initiatives as drivers of business growth.

For complete details, visit http://www.conference-board.org/sustainability-innovation/

Report:  Driving Revenue Growth Through Sustainable Products and Services: 
            
by Thomas Singer

The Conference Board is a global, independent business membership and research association working in the public interest. Its mission is to provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. Additional information is available at www.conference-board.org.

The Investor Responsibility Research Center Institute is a nonprofit research organization that funds academic and practitioner research that enables investors, policymakers and other stakeholders to make data-driven decisions. IRRCi research covers a wide range of topics of interest to investors, is objective, unbiased, and disseminated widely. More information is available at www.irrcinstitute.org.

The Conference Board was established in 2004 to education interested parties on issues related to retirement security, pension fund governance, management, investment and related matters through conferences, training and research.

SOURCE The Conference Board


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