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Subjects: Product/Service, Business Update

Redefining Asset Management: NextGen Fund Consulting Debuts


Today marks the official debut of NextGen Fund Consulting, a trailblazing financial product development consulting firm providing asset managers with customized strategies and guidance from the pre-launch stage to go-to-market and beyond with a focus on ETF product initiatives. The firm, led by Founder and Chief Executive Officer Aisha Hunt, is a sister company to industry-leading asset management law firm Kelley Hunt.

NextGen Fund Consulting arrives as the asset management industry is in the midst of perhaps the greatest period of change in its history. Now more than ever asset management firms require specialized knowledge and guidance to not only nurture and launch new strategies, but to determine the most advantageous product wrapper (or wrappers), navigate a shifting regulatory landscape, and identify the distribution strategies and partners that will help drive meaningful and sustainable asset growth.

"At this transformative moment in our industry's history, our mission at NextGen Fund Consulting is to lead with innovative strategies that not only respond to current market demands but anticipate future trends," said Ms. Hunt. "We are dedicated to empowering institutional asset managers with the insights and strategies needed to navigate the complexities of today's ETF and mutual fund product landscape."

Recognizing the growing number of ways in which asset managers can deliver their solutions to the marketplace, NextGen Fund Consulting specializes in a broad array of services including early stage product development consulting; launch guidance for ETFs, mutual funds, interval funds, UCITS and more; crafting ETF and mutual fund share class strategies and integration approaches; guiding ETF and mutual fund conversions and reorganizations; and spearheading product rationalization initiatives for existing fund families.

Unparalleled Insights and Strategic Partnerships

In addition to Ms. Hunt's more than two decades of legal and financial services industry experience, NextGen Fund Consulting distinguishes itself by leveraging extensive business and regulatory insights and relationships to offer best-in-class consulting services. The firm's strategic partnerships with a select group of other best-in-class service providers further enhances its ability to deliver comprehensive solutions tailored to the unique needs of today's innovative and discerning asset managers.

"Working with Aisha directly complements our strategic approach," said Alexander Morris, Chief Executive Officer at F/m Investments. "Her extensive industry knowledge and regulatory expertise have been essential in guiding our ETF share class initiative. As Aisha launches NextGen Fund Consulting, her insights and expertise will continue to be invaluable to any asset manager seeking to advance their product development initiatives in today's competitive market."

Aisha Hunt to Speak at Wealth Management Edge/Inside ETFs+ Conference

While hyper-focused on delivering highly tailored bespoke solutions for her clients, Ms. Hunt is also dedicated to improving the overall industry's understanding of the key developments and trends shaping product creation and introduction. As part of these efforts, Ms. Hunt will be speaking at the upcoming Wealth Management Edge Conference/Inside ETFs+ conference taking place May 13-16 in Hollywood, Florida. There, she will share insights on the groundbreaking approaches that are shaping the future of fund management, exploring innovative product development strategies that promise to set new industry standards.

"The ?next gen' asset manager has perhaps more opportunities, but faces more pitfalls, than ever before. To navigate this new normal requires a level of experience and a network of trusted experts that few firms can draw on purely from their own internal teams," added Ms. Hunt. "For that reason and many more, I am very excited to announce the launch of NextGen Fund Consulting and look forward to sharing our insights with so many across the industry in the months and years to come."

About NextGen Fund Consulting

NextGen Fund Consulting is a pioneering consulting firm dedicated to advancing the field of institutional asset management. By combining deep regulatory expertise with cutting-edge financial product development consulting, NextGen Fund Consulting delivers strategies that drive growth, navigate regulatory challenges, and harness market opportunities. For more information, visit https://nextgenfundconsulting.com.



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