Le Lézard
Classified in: Science and technology
Subject: Product/Service

Ubiquity Retirement + Savings Reveals Rebranding to Elevate User Experience


Ubiquity Retirement + Savings started a new era in their journey, showcasing a new logo and revamped website that are part of their larger rebranding initiative. Their brand name will stay the same, but they will be represented by new design components and upgraded tools and resources that will help them drive their mission of ensuring that everyone can access the retirement they dream of. The reimagined features are accompanied by their industry-leading technology and world-class support team.

"Just like cars, phones, and fashion change and improve over time, so do we. The new look and feel and client experience reflects the maturity, stability, and commitment we have demonstrated as a provider to small businesses," Chad Parks, Ubiquity's CEO and Founder, stated.

Their rebrand consists of a fresh, bold color palette and a contemporary logo design that conveys strength, perseverance, and their dedication to helping their clients achieve upward growth. They have also upgraded a plethora of their resources including calculators and step-by-step articles to enhance user experience.

Ubiquity's Chief Operating Officer, Nasrin Mazooji, expressed her excitement: "This achievement would not have been possible without our customers, and we are eager to celebrate by introducing new and innovative solutions incrementally throughout 2023 and 2024 to better serve their needs."

This marks an important milestone as Ubiquity is approaching their 25-year anniversary this August. Noticing that small businesses couldn't access the same retirement benefits that big companies had, Parks closed the gap by pioneering The Online 401(k) back in 1999. Since then, the brand has reincarnated into Ubiquity Retirement + Savings, and continues to cater to small business owners who want to take control of their retirement with customized 401(k)s.

Moving into the rest of 2024 and beyond, the enhanced branding will help Ubiquity maintain its competitive edge, better serve employers, and improve their financial well-being, and establish how they're taking retirement beyond the status quo loud and clear.

Since 1999, Ubiquity's mission has remained the same ? to provide small business owners with qualified retirement plans that meet their needs and propel them towards bright financial futures. They've stood as an industry leader in the benefits space by combining advanced technology and world-class customer support and have transformed 16,000+ businesses and hundreds of thousands of lives.

To learn more, visit myubiquity.com.


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