Shannon Sharpe's VSOP Cognac, Shay by Le Portier, Launches In Colorado

LAS VEGAS, April 9, 2024 /PRNewswire/ -- NFL Hall of Famer Shannon Sharpe is making his triumphant return to Colorado. And this time he is bringing his award-winning brand of cognac with him. Today Le Portier announces the launch of Shay VSOP in the same market where Sharpe enjoyed 12 seasons as tight end for the Denver Broncos.

To mark the occasion, the local legend hosted bottle signings across the Mile High City last week. Fans found him at Daveco Thorton and Total Wine & More. 

Shannon Sharpe: "I am very excited to be back in Colorado where I spent 12 years with the Broncos.  Denver is like a 2^nd home to me. The fans and community support have been overwhelming for our award-winning Cognac. This is a very special moment in my life, not only a passion project but an opportunity for me to honor my grandmother Mary Porter with Shay by Le Portier."   

Continuing the successful partnership seen in Georgia, Le Portier will work exclusively with Eagle Rock Distributing Company to supply Colorado with Shay. Elegant 750ml decanters of the popular cognac release will be available to purchase for $99.99 at select stores across the state. 

Thomas Johnstone, Vice President of Sales: "This partnership is not just a milestone for Eagle Rock but a win for cognac lovers in Colorado. The demand surrounding Le Portier Shay has been intense to say the least, and it's been exciting to witness the enthusiasm during events from Shannon's loyal fanbase, die-hard Bronco fans, and cognac enthusiasts alike."

It promises to be a heartfelt homecoming for the NFL icon and broadcasting superstar who retired here back in 2003. Sharpe played the majority of his career as a Denver Bronco, establishing himself as one of the greatest to ever play his position. To this day, he ranks third in tight end receptions, receiving yards, and receiving touchdowns.  

Bringing the same success and dedication to his cognac that he did to football, Sharpe's Le Portier continues to be a standout in its field. The VSOP recently secured Gold at the European Spirits Challenge 2024 - Europe's most important spirit judging competition. Le Portier also brought home Silver in Taste and Silver in Value from the Bartenders' Brand Awards 2024, showcasing its strength in flavor and value for the consumer.  These awards add to the cognacs' all-star reputation, winning Platinum - Best in Class at the SIP Awards in 2022 and placing above all other established cognac brands in the category. 

Shay by Le Portier is simply a new season for what is shaping up to be Sharpe's next Hall of Fame campaign. 

About Le Portier Shay: 

Le Portier Shay is a premium cognac that challenges traditional market norms by offering the complexity of a luxury VSOP at a more accessible price point. Shay is a sophisticated spirit and a modern expression of an ancient craft; a world-class blend of Grande Champagne, Petite Champagne and Fin Bois, aged for more than four years in French Oak Barrels. 

Shay collectors, keep your eyes peeled for our upcoming limited edition drop, the 'E', to add to your set of obsidian closures to ultimately spell out LE PORTIER. To register your interest for the this limited edition drop, please visit : https://leportiercognac.com/products/shay-by-le-portier_collectors_edition/. 

For more information, please visit: www.leportiercognac.com 

For PR enquiries please email: [email protected]

SOURCE Le Portier Cognac