2024 Digital Marketing Study Reveals Over 90% of Marketers Prioritize One Thing

New Study Reveals 92.2% of Digital Marketers Use This Creative Asset In Their Strategy, an Increase from 74% Last Year

SAN DIEGO, April 8, 2024 /PRNewswire-PRWeb/ -- Ignite Visibility, a leading full-service digital marketing agency, has today announced the results of its comprehensive 2024 Creative Digital Marketing Study. This pioneering research, which surveyed 206 marketing experts across the United States, sheds light on the increasingly pivotal role of creative assets in digital marketing strategies.

Key Findings Highlight the Power of Video and Creative Content!

The study reveals a significant shift towards the integration of creative assets, including images and videos, into marketing content, with a notable 92.2% of respondents incorporating these elements into their strategies?an increase from 74% in the previous year. This trend underscores the growing recognition of creative content's ability to enhance search engine results page rankings, support paid media and other channels more effectively.

Video Emerges as the Most Valuable Creative Asset

A key insight from the research is the growth of video as the most crucial type of creative content. According to the study, 66.5% of marketers now consider video the most valuable asset, surpassing photos, infographics, and GIFs. This is up from 43% last year.

Ignite Visibility: Leading the Charge in Creative Digital Marketing

John Lincoln, CEO of Ignite Visibility, expressed enthusiasm about the study's findings, stating, "This research underscores the critical importance of investing in creative assets to differentiate and elevate digital marketing performance. At Ignite Visibility, we are seeing a shift from content to video. When marketers embrace this, the results follow."

Oscar Lutteroth, our Chief Creative officer, agreed, saying, "Our recent study shows a big shift: companies are really upping their game in digital creativity, especially with video. It's all about making marketing more creative and engaging to really connect with people."

Read the full list of insights from our groundbreaking creative digital marketing study here.

About Ignite Visibility:

Ignite Visibility is a premier, full-service digital marketing agency based in San Diego, CA. Consistently named one of the top SEO, paid media, social media, email marketing, CRO, content marketing, and creative design companies in the USA, Ignite Visibility has used the same strategies they use for clients to become a six-time Inc. 5000 company (2017, 2018, 2019, 2020, 2021, and 2022). To learn more, visit https://ignitevisibility.com/.

Media Contact

Nicole Garcia, Ignite Visibility, 1 6197521955, [email protected], https://ignitevisibility.com/

SOURCE Ignite Visibility